Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement for direct mail marketing.
There are several benefits afforded by direct mail that have yet to be replaced by any […]
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In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads and coupons now searches for something tangible, which means those companies using direct mail are one step ahead of […]
by Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated a multi-sourced data set into your strategy.
Most organizations who outsource their marketing data are looking to drive qualified new leads into the funnel. However, many companies are unaware the data they are using comes from one single source rather than from […]
by The more information you have about your prospects, the better your chances of making them loyal customers. This is especially true in the competitive cable market where creating loyal customers is critical to long-term success.
Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest in making that home a sanctuary—including having amenities such as premium cable and internet […]
by How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you.
Many small business rely on the holidays and/or seasonal changes to market their business. These events work and consumers will respond to their needs during those times. However, triggered marketing goes […]
by How to Make the Most of Your Summer Marketing
Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in the summer is a waste of time and resources. That’s not true—it’s actually a great time to reach out to […]
by DIY Mailing Lists
As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The best part is, you can also get your list when you need it—whether that’s 1:00 p.m. or 1:00 a.m. Our […]
by The Top 5 Things Your Direct Mail Piece Needs
Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even more.
1. Write good copy that clearly outlines the benefits of your […]
by 3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as you get ready to launch your financial services direct mail campaign.
Despite the competition, it is possible to get your audience’s […]
by 4 Steps to a Cost-Effective Direct Mail Campaign
Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right.
Doing direct mail right means you’ve developed a message and offer that resonate with your target market and you’re able to get that into their hands. Doing those things costs money.
Budget is […]
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