Direct Mail Offers What Other Marketing Methods Can’t
By Jennifer Colina | June 20th, 2017Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement […]
The Benefits of Direct Mail Campaigns
By Jennifer Colina | June 19th, 2017In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads […]
Combine Data Sets to Increase Your Coverage
By Mailing Lists Direct | June 10th, 2015Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated multi-sourced data sets into your strategy. Most organizations who outsource their marketing data are looking to drive qualified new leads into the […]
Why Homeowners are Great for Cable Marketing
By Mailing Lists Direct | May 26th, 2015Creating loyal customers in competitive cable marketing is critical to long-term success. The more information you have about your prospects, the better your chances of making them loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest […]
How Life-Changing Events Can Increase Direct Mail Response
By Mailing Lists Direct | November 14th, 2014How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small business rely on the holidays and/or seasonal changes to […]
How to Make the Most of Your Summer Marketing
By Mailing Lists Direct | May 30th, 2014How to Make the Most of Your Summer Marketing Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in […]
DIY Mailing Lists
By Mailing Lists Direct | April 8th, 2014DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]
The Top 5 Things Your Direct Mail Piece Needs
By Mailing Lists Direct | March 18th, 2014The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips […]
3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
By Mailing Lists Direct | February 18th, 20143 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as […]
4 Steps to a Cost-Effective Direct Mail Campaign
By Mailing Lists Direct | February 4th, 20144 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right. Doing direct mail right means you’ve developed a message and offer […]