Mailing Lists Direct’s consumer database is the data which many of our consumer postal and email lists are derived.
Containing over 250 million consumers at more than 135 million addresses, our consumer database is the most comprehensive on the market today. Each record contains up to 300 demographic targeting variables, making this a powerful dataset for targeted direct mail and email offers.
The database is completely refreshed every month. All records must pass stringent quality controls before being included in the database. Additionally, every record is multi-sourced verified, meaning at least two independent data sources contained the same consumer information.
All records are processed via National Change of Address (NCOA), DSF and LACS services from the USPS to ensure deliverability. Finally, the data is passed against a multitude of privacy suppression files to identify consumers who have opted-out via do-not-mail, do-not-call and CCPA databases.
Don’t waste time and money using incomplete, outdated or inaccurate data. Leverage Mailing Lists Direct’s postal and email consumer database to get your offer to the right consumers, generating better response rates and greater sales.
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A customer database is a collection of information obtained from each individual. Contact information such as a person’s name, address, phone number, and e-mail address may be stored in the database. Past purchasing data relating to brands purchased, frequency of purchases, and average purchase price are just a few detailed elects a consumer database may contain. In addition, past purchasing data combined with machine learning can help provide data on potential consumers that are looking to purchase in the near future.
It is advised to first begin with researching what data is available concerning your ideal consumer. Once you have determined what data you are looking for, it is recommended to proceed with having a discussion with a list broker. From there, the list broker will guide you through your consumer data options and provide you with an accurate count and price for your list. Once you and your list broker have agreed on a price, from there you will secure the payment necessary. After the payment has been processed, the list will be delivered via email or secure file dropping.
Consumer databases are used mainly for email and direct mail campaigns. Knowing that the data you are purchasing is highly targeted to those most likely to purchase your product. Give your company the peace of mind, that your message is relevant to the audience you are sending your mailing piece out to. This leads to higher RIO on marketing efforts and a more engaged audience.