Leveraging Automotive Data to Elevate Marketing Strategies in the Automotive Industry
By Amanda Paul | August 14th, 2024The automotive industry is rapidly evolving, with consumer preferences, technology, and market dynamics continuously shifting. Whether you are a dealership, or a marketing agency, staying ahead requires understanding these changes but also predicting them. One of the most effective ways to gain this insight is through the strategic use of targeted automotive databases. This can […]
Why Companies Are Going Back To Direct Mailers
By Amanda Paul | November 18th, 2021
Why Companies are Going Back to Direct Mailers For the last few years, email marketing data has been on the rise and at the forefront of new business marketing strategies. Now, emails are being used to the point that the consumer is overwhelmed with them. Whether they directly signed up for the list or not, […]
Create a Personalized Mail Piece
By Amanda Paul | November 17th, 2021
How to Create a Personalized Direct Mail Piece Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates […]
Using Business Mailing Lists To Drive Leads
By Amanda Paul | November 8th, 2021
Using Business Mailing Lists to Drive Leads Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the complications of determining “who” qualifies as a potential prospect, this process could easily be […]
How to Develop Content That Works
By Amanda Paul | November 2nd, 2021
How to Develop Content that Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If […]
8 Reasons To Purchase An Email List Today
By Amanda Paul | October 21st, 2021
8 Reasons to Purchase an Email List An accurate email list has the power to jumpstart new businesses or give some much-needed traction to older businesses. Purchasing an email list is a low-cost approach to increase sales and brand recognition. However, it is important to keep in mind that the email list you are provided […]
Why Rent or Buy an Email List?
By Amanda Paul | October 18th, 2021
Why Rent or Buy an Email List? When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam. But much has changed in the world […]
Shift Your Automotive Marketing into High Gear
By Amanda Paul | October 13th, 2021
Shift Your Automotive Marketing into High Gear The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now it’s 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to […]
Use Direct Mail To Drive Website Traffic
By Amanda Paul | October 8th, 2021
Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a […]
Use Mailing Lists to Build Brand Loyalty
By Amanda Paul | October 7th, 2021
Use Mailing Lists to Build Brand Loyalty Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a […]