Direct Mail Leads vs Internet Leads

By | April 8th, 2021 Internet Leads vs Direct Mail

Direct Mail Leads vs. Internet Leads Table of Contents Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each […]

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Marketing To Seniors

By | March 30th, 2021 65 year old senior opening the mail

Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]

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Direct Mail: How to Do-It-Yourself and Save

By | March 24th, 2021 Team of marketers working on a DIY Direct Mail campaign

Direct Mail: How to Do-It-Yourself and Save In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea […]

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Benefits of Direct Mail

By | February 15th, 2021 Direct Mail Ads

Benefits of Direct Mail Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now enhancing contact lists with machine learning platforms, providing customers with a list of prospects with high […]

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The Benefits of Direct Mail Campaigns

By | June 19th, 2017

The Benefits of Direct Mail Campaigns In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed […]

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DIY Mailing Lists

By | April 8th, 2014

DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]

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5 Direct Mail Marketing Myths Uncovered

By | April 7th, 2013

5 Direct Mail Marketing Myths Uncovered In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked […]

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Direct Mail Marketing Firm Uses QR Codes For Mailing List Campaigns

By | July 6th, 2011

Direct Mail Marketing Firm Uses QR Codes LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which […]

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