Marketing To Donors

By | April 14th, 2021 money being donated

Marketing to Donors Table of Contents Is reaching high-value donors critical to your business? While a targeted donor mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]

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Direct Mail Leads vs Internet Leads – Which is Better?

By | April 8th, 2021 Internet Leads vs Direct Mail

Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each of the campaign types. All Leads And Offers Are […]

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Marketing To Seniors

By | March 30th, 2021 65 year old senior opening the mail

Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]

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Direct Mail: How to Do-It-Yourself and Save

By | March 24th, 2021 Team of marketers working on a DIY Direct Mail campaign

In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea of spending money on a mailing list, especially […]

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Benefits of Direct Mail in 2021

By | February 15th, 2021 Direct Mail Ads

Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now enhancing contact lists with machine learning platforms, providing customers with a list of prospects with high intent to purchase. What […]

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Direct Mail Offers What Other Marketing Methods Can’t

By | June 20th, 2017

Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement […]

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The Benefits of Direct Mail Campaigns

By | June 19th, 2017

In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads […]

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Combine Data Sets to Increase Your Coverage

By | June 10th, 2015

Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated multi-sourced data sets into your strategy. Most organizations who outsource their marketing data are looking to drive qualified new leads into the […]

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How to Make the Most of Your Summer Marketing

By | May 30th, 2014

How to Make the Most of Your Summer Marketing Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in […]

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DIY Mailing Lists

By | April 8th, 2014

DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]

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