Our New Parents mailing list allows you to reach couples or single mothers/fathers who are adjusting to their new lives with a baby or child.

Our mailing list contains records of married couples who have a newborn, single mothers who have just given birth, and couples or individuals who have chosen to adopt a child of any age for the first time.

Most parents attend regularly scheduled prenatal care appointments with their doctors. These new parents are a large consumer group and are likely to upgrade their vehicles, homes, and lifestyles with their increase in family size.

Our new parents mailing list is routinely updated with new parent information and records, while inaccurate records are deleted. This means you always have an accurate mailing list of leads to reach this specific group of consumers.

Reach New Parents During Pivotal Buying Cycles

Life event data, like our new parents mailing list, can help you gain valuable insights on your target audience. Find out which products they are interested in, along with specific timelines regarding when they are most likely to make major purchases.
From buying new clothes, stocking the nursery, and making major home and auto purchases, new parents need to buy a variety of products and services.
New parents will also purchase a variety of postnatal products for their child, including:
  • New furniture
  • Clothes
  • Bathing products
  • Home decor
  • Baby food
  • Shoes
  • Safety products
  • Baby bottles
  • Diapers
  • Toys
  • Car seats
  • Booster seats
  • Strollers
  • Cleaning supplies
  • Wipes
  • Cribs
With hundreds of key demographics and selections to choose from, you’ll get a unique dataset designed to help you execute a successful marketing strategy.

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