Using Specialized Automotive Mailing Lists to Increase Your Sales
It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People need servicing, new cars, used cars, insurance… you name it. With an automotive mailing list, you can reach these consumers based on what they are likely to need most.
Automotive mailing lists differ from a blanket consumer list because you can drill down into data that helps you identify the exact people who will need your products and services. We have seen the increased results our clients get just from slightly tweaking their automotive list to target it to their specific audience. Our comprehensive options for each list make tweaking your automotive list easy.
Making the Most of Your Automotive Mailing Lists
You can get a list that has the basic information you need, such as people who own car along with their name, direct mail address, email address, phone, vehicle make, model, year, fuel type, and VIN. But you can get much more too.
Add lifestyle data to that car owner list, and you can target your mailings even further. Information such as age, income, net worth, credit score, marital status, gender, children, education, lifestyle (golfer, boat owner, foreign traveler, etc) will help you narrow your mailing to the perfect prospects. Are there teenagers in the home? Then the parents may be looking for quality used cars, or maybe they’d like a package deal on oil changes. High net worth people may be interested in the luxury cars or services you offer.
Where the Information Comes From
Automotive mailing lists are compiled from auto warranties, auto service centers, auto dealerships, car manufacturers, on-line info request for auto insurance, automotive products, gasoline credit card offers, auto service centers, self-reported surveys, auto clubs, and many other auto list niche sources.
To create a more targeted list, we cross reference this information with our consumer databases to narrow your audience. We verify all of our data sources regularly to ensure the information is up-to-date.
Some of the Automotive Lists Selects
Here is a snap shot of the kind of data you can collect with our automotive mailing lists.
- New/Used Vehicle Preferences
- Number of Vehicles in Household
- Auto Loan Remaining Months
- Auto Style (convertible, luxury, pickup, sedan, etc)
- Auto owners credit score
Our list brokers can help you choose the selects that will have the most impact for your campaign.