Father’s Day and Mother’s Day Marketing

By | April 20th, 2021 Mother's and Fathers' Day

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors and trends surrounding both Mother’s and […]

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Direct Mail Leads vs Internet Leads – Which is Better?

By | April 8th, 2021 Internet Leads vs Direct Mail

Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each of the campaign types. All Leads And Offers Are […]

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Marketing To Seniors

By | March 30th, 2021 65 year old senior opening the mail

Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]

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Mailing List Campaigns – How to Calculate ROI

By | March 27th, 2021

When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions on how to buy mailing lists. ROI – Return […]

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Guide to a Successful Mailing List Campaign

By | March 27th, 2021 More than a list broker

Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

By | March 26th, 2021 Woman purchasing Mailing List online

Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […]

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Using Geo-Targeted Email Marketing For Your Small Business

By | March 25th, 2021 Geotargeting

Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […]

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What is CPM?

By | March 25th, 2021 Woman purchasing Mailing List online

What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […]

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What is the Difference Between Consumer and Resident Occupant Lists?

By | March 25th, 2021 Woman purchasing Mailing List online

What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]

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Direct Mail: How to Do-It-Yourself and Save

By | March 24th, 2021 Team of marketers working on a DIY Direct Mail campaign

In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea of spending money on a mailing list, especially […]

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