Father’s Day and Mother’s Day Marketing
By Mailing Lists Direct | April 20th, 2021
Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors and trends surrounding both Mother’s and […]
Read More > Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each of the campaign types. All Leads And Offers Are […] Read More > Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […] Read More > When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions on how to buy mailing lists. ROI – Return […] Read More > Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […] Read More > Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […] Read More > Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […] Read More > What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […] Read More > What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […] Read More > In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea of spending money on a mailing list, especially […]Direct Mail Leads vs Internet Leads – Which is Better?
By Ryan Tracy | April 8th, 2021 
Marketing To Seniors
By Joshua Kuchar | March 30th, 2021 
Mailing List Campaigns – How to Calculate ROI
By Ryan Tracy | March 27th, 2021 
Guide to a Successful Mailing List Campaign
By Ryan Tracy | March 27th, 2021 
Choosing Your Perfect List: Compiled vs Response Mailing Lists
By Mailing Lists Direct | March 26th, 2021 
Using Geo-Targeted Email Marketing For Your Small Business
By Mailing Lists Direct | March 25th, 2021 
What is CPM?
By Mailing Lists Direct | March 25th, 2021 What is the Difference Between Consumer and Resident Occupant Lists?
By Mailing Lists Direct | March 25th, 2021 Direct Mail: How to Do-It-Yourself and Save
By Ryan Tracy | March 24th, 2021 