Why Rent or Buy an Email List?

By | October 18th, 2021 Rent Emails vs buying emails

When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam. But much has changed in the world of email marketing—building lists have become more […]

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Shift Your Automotive Marketing into High Gear

By | October 13th, 2021 Automotive Marketing

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now it’s 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research upfront. Sending messages […]

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Use Direct Mail To Drive Website Traffic

By | October 8th, 2021 Using Direct Mail to Drive Website Traffic

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available […]

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Use Mailing Lists to Build Brand Loyalty

By | October 7th, 2021 Direct Mail

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a marketer has established their audience, a smart […]

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How to Build the Perfect Mailing List for Your Small Business

By | September 29th, 2021 Small Business Mailing Lists in front of small business owner

How to Build the Perfect Mailing List for Your Small Business Small businesses are always looing for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]

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The Best Multi-Channel Marketing Campaigns Begin With Email

By | September 28th, 2021 Email in Multi-channel marketing

Email Helps Multi-Channel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective […]

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How Life-Changing Events Can Increase Direct Mail Response

By | September 22nd, 2021

How would you like to receive double-digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small businesses rely on the holidays and/or seasonal changes to market […]

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5 Ways to Use Mortgage Data in Your Marketing

By | September 15th, 2021 5 Ways to Use Mortgage Data

Who Uses Mortgage Data For Marketing? Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on their mortgage documents (which, by the way, are public […]

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Email Design Best Practices 2021

By | August 26th, 2021 Email Design Best Practices

Designing Emails Today When sending out emails to large lists of potential clients, it’s important to design your emails with the recipient in mind. Each element of your email from header to footer should be clear and concise. Equally important is the structure and design of your email, leading to more sales. From Line Your […]

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Email Deployment Guidelines And Important Information

By | August 20th, 2021 Email Deployment Guidelines

Email Deployment Sending out mass emails today can be rather difficult with the latest CAN-SPAM laws and guidelines. When buying an email list from a 3rd party provider, it is important to know what tasks are achievable and what tasks are unachievable. This way you can maximize the ROI on your next email campaign. That […]

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