We take consumer privacy seriously. In compliance with all laws, regulations and best practices, we have implemented comprehensive and secure data handling policies which ensure privacy, security and transparency in the way we handle data.
How We Collect and Use Personal Information
Mailing Lists Direct and Alesco Data respect the privacy of every individual about whom we compile, aggregate and process information. Mailing Lists Direct and Alesco Data’s primary business is focused on offering a suite of data products that focus on marketing and marketing services. We also sell data to third parties. Our clients use Mailing Lists Direct and Alesco Data’s data products and services to market their own products and services to existing and prospective customers through various advertising channels including, but not limited to, direct mail, email and digital display campaigns.
Our data products contain information about individuals and households in the U.S. and are developed from publicly available information (such as tax assessor records) and from other information providers such as surveys and questionnaires.
Consumers may opt-out of our data products by emailing info@alescodata.com, or by calling (800) 701-6531.
Our Websites
Our websites allow you to request information from Mailing Lists Direct and Alesco Data and register for certain offers and services by providing your personal contact information. All personal information is stored in our private and secure CRM system. The information you provide will be used to support your relationship with Mailing Lists Direct and Alesco Data and to facilitate the delivery of our products and services. We may process personal information we receive from you and other sources to present you with advertisements or send you marketing communications about our products and services. We may process personal information to comply with the law, protect our rights and safety, or protect the rights and safety of others. Mailing Lists Direct and Alesco Data does not combine any personal information received from you with any information maintained in our consumer or business data products.
Information We Collect on Our Customers:
Mailing Lists Direct and Alesco Data collects, manages, and stores the following information about our customers:
- Personal identifiers (name, address, phone number, email address)
- Online identifiers
- Commercial transactions specific to Mailing Lists Direct and Alesco Data and affiliated companies
- Location data: If you are using a mobile device, we may collect location data directly from your mobile device if your device allows us to do so. Your IP address may provide an approximate geo-location
- Transactional information: When you purchase a product or service, we collection information about the transaction, such as the date of the purchase and location
- Emails: When you receive emails from us, we collection certain metrics and statistics, including whether or not you opened the email, whether you clicked on certain images or elements, or whether your computer or mobile device is capable of receiving HTML-based email
- Phone calls: We may monitor and/or record phone calls for quality assurance and customer satisfaction purposes. In locations where consent is required for a party to record a phone call, you consent to us recording such calls.
Categories of Information We Disclose:
Information Collected: | Category of Third Parties: |
Identifiers |
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Personal information categories listed in the California consumer records statute |
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Protected classification characteristics under California or federal law |
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Commercial Information |
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Internet or Other Network Activity |
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Geolocation Data |
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Data Products & Third Party Data
Customers look to our company to provide them with PII-based consumer and business data products. We ethically aggregate data from trusted, secure third-party sources. Our customers then utilize this data to market their products and services and to better understand their own clientele.
Our marketing data contains available public information and data aggregated from trusted third-party providers and collectors. This data is used by clients and businesses in their online and offline marketing programs and for Mailing Lists Direct and Alesco Data’s own internal marketing efforts. This PII data includes information such as name, postal address, phone number, email address and social media identifiers. We may also process information such as demographics (age, gender, marital status), interests (lifestyle activities) and buying habits (purchases, brand affinity, channel preferences) and firmographic information (company name, job function, employee size, revenue, SIC/NAICS).
As a leading data marketing provider, we comply with all industry policies and guidelines, principles and ethical practices for data collection, processing, and protection.
Our services are not directed at children, and you may not utilize our data solutions if you are under the age of 18. We do not knowingly collect, disclose, or use data for marketing purposes for anyone under the age of 18.
How We Use Information We Collect
We use the information we collect to operate our business, including:
- To provide, maintain, improve, and personalize the services we provide
- To connect users with professionals and other companies that receive or help us meet requests and needs for our data products and solutions
- To process transactions, to provide and improve customer experiences, to communicate with you about your account, changes in our policies or services, and to otherwise manage our customer relationships
- To market our products and services from Mailing Lists Direct and Alesco Data, to optimize marketing campaigns and to analyze their effectiveness, distribution and reach
- To develop new products and services
- To administer promotions
- To detect, investigate and address technical issues, security incidents, fraudulent transactions, abuse, violations of our agreements and policies or illegal activities
- To comply with our legal obligations and legal process
- To carry out certain short-term activities and other reasonable internal purposes related to the services, the products, or services you purchase through us or your ongoing relationship with us
- To perform other business purposes described at the time the information is collected or as otherwise set forth in applicable data privacy laws.
Mailing Lists Direct and Alesco Data will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.
How We Share Information
Mailing Lists Direct and Alesco Data receive data from, and handle data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers. We also may obtain data through public sources, such as census data and other public records. Some of the data we receive and use is Personal Information (PII) data. In addition, some of our services involve using and making available “business to business” (“B2B”) data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions. If we share your personal information, it’s only in the following scenarios:
Alesco Group of Companies
We share information with Mailing Lists Direct and its companies for marketing-related purposes, to allow them to improve their products and services (such as confirming or supplementing information they have about a person to classify a person as a mover), in connection with the data, technical, legal, accounting, and other services shared between the Alesco Group of Companies, and for other internal business purposes. Mailing Lists Direct will be bound by the terms of this privacy policy with respect to personal information received from Mailing Lists Direct and will use that personal information only as described in the Privacy Policy.
Companies Providing Services to Mailing Lists Direct
We share information with third-party vendors, consultants, and other service providers that are providing business services to Mailing Lists Direct. For example, we may share information about you with a third-party service provider that creates reports or other products ordered by users, sends out emails, serves ads to you on a third-party platform, or monitors or analyzes data. Such companies will have access to personal information only as necessary to carry out their work and are prohibited from using it for any other purpose.
User-Directed Disclosures
We share your personal information when you direct us to do something that requires its disclosure or when you otherwise provide your consent.
Partners
We share your personal information in connection with Services offered to you in conjunction with our partners or in connection with partner programs or promotions.
If you request, access or use our services through our partners (which could be an Alesco Data company or a third party) or if you request, access or use their services through our Properties, both Mailing Lists Direct and the partner may receive your personal information.
For example, if you sign up with Mailing Lists Direct, request services from Mailing Lists Direct or consent to receive communications from Mailing Lists Direct through a partner-promoted or co-branded website or within a partner’s store, Mailing Lists Direct and that partner may share your personal information with each other. We may also disclose your personal information to partners if you participate in their promotion offered through us or you purchase or request information about a partner’s products or services from us. For example, if we offer a discount on a partner product or service through a marketing email or a website link, we may disclose to the partner personal information about our users who contact us or visit the partner’s website or their users who visit our website.
Companies with Whom You Have an Existing Relationship
If you are already a customer of or otherwise have a direct relationship with a business partner of Mailing Lists Direct or an Alesco Data Company (an “Existing Relationship Company”), we may disclose information about you to that Existing Relationship Company. If you are a match to a customer on the Existing Relationship Company customer list, we may provide the Existing Relationship Customer with information such as the groups or segments you belong to (such as mover or homeowner) and demographic information about you and your home (such as estimated household income and square footage), so that the Existing Relationship Company can provide you with more relevant advertising, products and services. We will not give the Existing Relationship Company your contact information, your unique personal identifiers, or your unique financial information unless for another purpose permitted in this Privacy Policy. However, the Existing Relationship Company may already have some or all of that information (because of your existing relationship with them) and they will be able to link you with the other information about you that we provide to them.
Compliance with Laws and Policies; Protection of Rights
We may disclose your personal information if we believe disclosure is necessary to comply with any applicable law, regulation, or legal process, to cooperate with government or law enforcement, or to avoid legal liability; to resolve complaints or disputes; to investigate and resolve technical issues, security incidents, fraud, abuse, and illegal activities; if we believe your actions are inconsistent with the spirit or language of our user agreements or policies; or to protect the rights, reputation, safety and property of Mailing Lists Direct or others.
Strategic Transactions
We may disclose personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business or in a bankruptcy, liquidation, dissolution, or similar transaction. In the event that we or all of our assets are acquired in such a transaction, our collected information would be one of the transferred assets.
Professional Information
We do not consider the business information of Professionals to be personal information. Accordingly, we may share Professionals’ business names, owner/proprietor names, business contact information and other information with third parties for any purpose.
Your Privacy Rights and Opting Out
As of January 1, 2023, five new state privacy laws went into effect. These states include: California, Colorado, Connecticut, Virginia, and Utah. The new laws include a definition of sensitive personal information with business obligations associated with the processing of this sensitive data.
How is “Processing” Defined?
“Processing” is defined by these laws as:
“Any operation or set of operations performed – whether by manual or automated means – on personal data or on sets of personal data, such as the collection, use, storage, disclosure, analysis, deletion or modification of personal data.”
Managing Your Personal Information
You may request to access, update and delete your personal information anytime by emailing: info@alescodata.com, or by calling (800) 701-6531. Please note that even if your personal information is deleted from our internal database, any information that you chose to provide or opted in for any other services, will remain public and may remain and otherwise retained by users, Professionals, and other third parties which whom this information has been shared, and we may retain your information as required by law for legitimate business purposes.
You may also request to access information or to update or correct inaccurate information by emailing us at: info@alescodata.com or writing to us at: 4575 Via Royale, Suite 110, Fort Myers, FL 33919.
Promotional Communication
To opt out from receiving promotional communications from Mailing Lists Direct or another third party, or to make requests regarding your personal information or other information held by them, you should contact them directly.
California Resident Privacy Rights
Under the California Consumer Privacy Act, (known as the “CCPA”) amended in 2020, California residents have certain rights regarding their personal information. This includes:
- The categories of personal information we’ve collected, and the categories of sources where we got the information
- The business purposes for which we’ve shared their personal information
- The categories of third parties with whom we’ve shared their personal information
- Access to the specific pieces of personal information we’ve collected and to request deletion of that personal information, subject to certain exceptions
- The right to opt out of the sale of their personal information
- The right to not be discriminated against for exercising their CCPA privacy rights
- The right to correct inaccurate personal information
“Sensitive” Data is defined under California state law as:
- Social security, driver’s license, state identification card, or passport numbers
- An account login, financial account, debit card, or credit card number in combination with any required security codes
- Precise geo-location
- Racial and ethnic origins, religious or philosophical beliefs, union memberships
- Contents of mail, email, and text messages to unintended recipients
- Genetic data
- Biometric information if use to uniquely identify a person
- Personal health information
- Personal information related to a person’s personal life or sexual orientation
For purposes of these rights, “sold” and “business purpose” have the meanings given in the CCPA. For example, if you submit an opt-out request, you will not be opted out from transactions that the CCPA does not deem to be sales. In addition, please note that the CCPA does not require us to delete personal information that we need to maintain for certain purposes.
If you are a California resident, you have the right to request that Mailing Lists Direct disclose the specific personal information and categories we have collected about you. To request this information, please contact us at: info@alescodata.com.
You can also request to have your personal information deleted that has been collected about you. To submit a deletion request, please contact us at: info@alescodata.com
You can also call (877) 652-5002 to speak with a CCPA (California Consumer Privacy Act) compliance specialist about opting out or removing your information from our database.
Colorado Resident Privacy Rights
Under Colorado’s Consumer Privacy Act, (effective as of July 1, 2023), Colorado residents have certain rights regarding their personal information. This includes:
- Access to the specific pieces of personal information we’ve collected, and to request deletion of that personal information
- The right to opt out of the sale of their personal information
- The right to opt-out of targeted advertising
- The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Colorado state law as:
- Racial or ethnic origin
- Religious beliefs
- Sexual orientation
- Citizenship or immigration status
- Biometric or genetic data
- Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis
- Personal data from a known child
If you are a Colorado resident, you have the right to request that Mailing Lists Direct disclose the specific personal information and categories we have collected about you. To request this information, please email us at: info@alescodata.com or call (800) 701-6531.
Connecticut Resident Privacy Rights
Under Connecticut’s Data Privacy Act, (effective as of July 1, 2023), Connecticut residents have certain rights regarding their personal information. This includes:
- Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information
- The right to opt out of the sale of their personal information
- The right to opt-out of targeted advertising
- The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Connecticut state law as:
- Racial or ethnic origin
- Religious beliefs
- Sexual orientation
- Citizenship or immigration status
- Biometric or genetic data
- Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis
- Personal data from a known child
- Precise geolocation at a radius of 1,750 feet or less
If you are a Connecticut resident, you have the right to request that Mailing Lists Direct disclose the specific personal information and categories we have collected about you. To request this information, please email us at: info@alescodata.com or call (800) 701-6531.
Virginia Resident Privacy Rights
Under Virginia’s Consumer Data Protection Act, (effective as of January 1, 2023), Virginia residents have certain rights regarding their personal information. This includes:
- Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information
- The right to opt out of the sale of their personal information
- The right to opt-out of targeted advertising
- The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Virginia state law as:
- Racial or ethnic origin
- Religious beliefs
- Sexual orientation
- Citizenship or immigration status
- Biometric or genetic data
- Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis
- Personal data from a known child
- Precise geolocation at a radius of 1,750 feet or less
If you are a Virginia resident, you have the right to request that Mailing Lists Direct disclose the specific personal information and categories we have collected about you. To request this information, please email us at: info@alescodata.com or call: (800) 701-6531.
Utah Resident Privacy Rights
Under Utah’s Consumer Privacy Act, (effective as of December 31, 2023), Utah residents have certain rights regarding their personal information. This includes:
- Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information
- The right to opt out of the sale of their personal information
- The right to opt-out of targeted advertising
- The right to request correction of inaccurate personal information and to request to limit disclosure or use of your sensitive personal information.
“Sensitive” Data is defined under Utah state law as:
- Racial or ethnic origin
- Religious beliefs
- Sexual orientation
- Citizenship or immigration status
- Biometric or genetic data
- Information regarding an individual’s medical history, mental or physical health condition, medical treatment, or diagnosis
- Personal data from a known child
- Precise geolocation at a radius of 1,750 feet or less
If you are a Utah resident, you have the right to request that Mailing Lists Direct disclose the specific personal information and categories we have collected about you. To request this information, please email us at: info@alescodata.com or call: (800) 701-6531.
Texas Resident Privacy Rights
Texas is the latest state to pass new resident privacy protection laws. The new privacy law will take effect March 1, 2024. Known as the Texas Data Privacy and Security Act, Texas residents will have certain rights regarding their personal information. This includes:
- Access the specific pieces of their personal information we’ve collected and to request deletion of that personal information
- Confirm that the data controller is processing their data
- Correct inaccuracies in their personal data
- Delete their personal data
- Obtain a copy of their data in a portable and readily usable format
- Opt out of having their data processed for the purpose of targeted advertising, the sale of their data, or profiling that produces a legal or significant effect on the consumer.
“Sensitive” Data is defined under Texas state law as:
- Racial or ethnic origin
- Religious beliefs
- Mental or physical health diagnosis
- Sexual orientation
- Citizenship or immigration status
- Genetic or biometric data
- Children’s data
- Precise geolocation data
Effective March 1, 2024, if you are a Texas resident, you have the right to request that Mailing Lists Direct disclose the specific personal information and categories we have collected about you. To request this information, please email us at: info@alescodata.com or call: (800) 701-6531.
GDPR Compliance
Mailing Lists Direct only collects and stores data of individuals in the United States and Canada.
Complaint Process
There is a formal process available to file a complaint about our practices or procedures. To learn how to file a complaint, please email us at: info@alescodata.com
Additional Information:
Accuracy
We maintain quality control procedures to ensure the information we provide is accurate and as complete as possible. We will always respond promptly to questions from our clients and consumers regarding the accuracy of our information.
Security
Mailing Lists Direct has extensive security procedures in place to keep information we own, license and process from being accessed by any unauthorized person or business. Strict measures are in place to protect and manage unauthorized access, alteration, or dissemination or personal information. We also maintain physical security and limit protected information to certain areas of our business.
Acceptable Use Policy
Mailing Lists Direct Products and Services may only be used for lawful purposes. You agree and warrant that your use of the Products and Services will comply with all applicable federal, state, local, and foreign laws, statutes, rules, and regulations (“Laws”), including, but not limited to: CCPA, CAN-SPAM Act, Canadian Anti-Spam Law, TCPA, COPPA State Registry Laws and Do Not Call lists.
By using Mailing Lists Direct Products and Services, you agree that you will use your best efforts to prevent the misuse or unauthorized use of the Products and Services by any third person or entity.
Consumer Advocacy
Our Privacy Advocate is available to assist consumers with any privacy concerns they may have. Our privacy advocate will take each individual’s concerns seriously and will ensure that any necessary steps are taken to resolve any potential conflicts. For inquiries email privacy@alescodata.com.
Internal Monitoring
Our Privacy Advocate also ensures that all aspects of our privacy policy are upheld and that all employees receive the appropriate training and resources to ensure privacy compliance.
Policy Changes
Mailing Lists Direct may update this policy from time to time. Any changes to this policy will be posted here along with an updated revision date.
Questions?
For any questions related to our privacy policy, please email: info@alescodata.com. You may also send correspondence to:
Attn: Privacy Policy Department
4575 Via Royale, Suite 110
Fort Myers, FL 33919
This policy was last revised on 8/7/23