Know Your Email Bounces

By | June 3rd, 2014

Know Your Email Bounces Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is […]

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How to Make the Most of Your Summer Marketing

By | May 30th, 2014

How to Make the Most of Your Summer Marketing Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in […]

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Is Your List Reading Your Email?

By | May 27th, 2014

Is Your List Reading Your Email? Memorial Day weekend officially kicked off summer, which means summer vacations are coming. For many email marketers, that means a huge spike in “Out of Office” responders and a nagging feeling that those carefully crafted email campaigns are not being read. Good news email marketers. Out of Office messages […]

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Don’t Blame the List

By | May 20th, 2014

Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […]

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What is the Difference Between Consumer and Resident Occupant Lists?

By | May 15th, 2014

What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]

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How to Effectively Use Business Owner Lists

By | May 13th, 2014

How to Effectively Use Business Owner Lists Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business […]

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What Is a Click Through Rate?

By | May 6th, 2014

What Is a Click Through Rate? Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your […]

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How to Get More Out of Your In-House Mailing List

By | April 29th, 2014

How to Get More Out of Your In-House Mailing List Businesses build their in-house mailing lists in a variety of ways—from inputting information on a business card to capturing contact information when making a sale. Entering the data happens automatically, although often businesses only collect bits and pieces of customer information—email addresses for some, postal […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

By | April 22nd, 2014

Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […]

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The Marketing Potential of New Homeowner Mailing Lists

By | April 15th, 2014

The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or […]

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