How to Build the Perfect Mailing List for Your Small Business
By Mailing Lists Direct | February 3rd, 2015How to Build the Perfect Mailing List for Your Small Business Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]
How Life-Changing Events Can Increase Direct Mail Response
By Mailing Lists Direct | November 14th, 2014How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small business rely on the holidays and/or seasonal changes to […]
Why Marketing to New Movers Matters
By Mailing Lists Direct | October 9th, 2014Why Marketing to New Movers Matters When a person moves—whether they are a homeowner or a renter—they need to find new places for all of their lifestyle activities, from gyms to dry cleaners to dentists. They also need household furnishings and appliances, home-improvement offers, utilities, insurance, local retail stores, banks, credit card organizations, catalogs, fundraising […]
Make an Offer Your Prospects Can’t Refuse
By Mailing Lists Direct | September 30th, 2014Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]
Email: an Important Component for driving multi-channel campaign success
By Mailing Lists Direct | September 22nd, 2014Email Helps Multi-Channel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective […]
How to Develop Content That Works
By Mailing Lists Direct | July 22nd, 2014How to Develop Content That Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If […]
Which Marketing Channels are Best for You?
By Mailing Lists Direct | July 8th, 2014Which Marketing Channels are Best for You? Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that […]
The 5 Most Common Email Marketing Myths Debunked
By Mailing Lists Direct | June 24th, 2014The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]
Using Direct Mailing for Financial Services Marketing
By Mailing Lists Direct | June 17th, 2014Using Direct Mailing for Financial Services Marketing The financial services industry is using direct mail more than ever before, and for good reason—response rates are high. The United States Post Office conducted a study in 2013 that showed consumers do read (and respond to) financial services marketing. STANDARD MAIL REACTION BY INDUSTRY As Percentage of […]
Using Specialized Automotive Mailing Lists to Increase Your Sales
By Mailing Lists Direct | June 10th, 2014Using Specialized Automotive Mailing Lists to Increase Your Sales It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People […]