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How to Build the Perfect Mailing List for Your Small Business

By |February 3rd, 2015

How to Build the Perfect Mailing List for Your Small Business
Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to go about building a responsive prospecting list, leaving owners disappointed and confused with the results they are getting from their […]

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How Life-Changing Events Can Increase Direct Mail Response

By |November 14th, 2014

How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you.

Many small business rely on the holidays and/or seasonal changes to market their business. These events work and consumers will respond to their needs during those times. However, triggered marketing goes […]

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Why Marketing to New Movers Matters

By |October 9th, 2014

Why Marketing to New Movers Matters
When a person moves—whether they are a homeowner or a renter—they need to find new places for all of their lifestyle activities, from gyms to dry cleaners to dentists. They also need household furnishings and appliances, home-improvement offers, utilities, insurance, local retail stores, banks, credit card organizations, catalogs, fundraising and restaurants. New movers need everything, and they are eager to establish relationships with local businesses they can trust.
Are New […]

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Make an Offer Your Prospects Can’t Refuse

By |September 30th, 2014

Make an Offer Your Prospects Can’t Refuse
If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the right prospects.

Snappy headlines and good design get a lot of attention. But the fact is, creating the right offer and […]

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Email: an Important Component for driving multi-channel campaign success

By |September 22nd, 2014

Email Helps Multi-Channel Marketing Efforts
Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective channel, but integrating your direct mail with an email marketing campaign can boost sales, making it a critical component of […]

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How to Develop Content That Works

By |July 22nd, 2014

How to Develop Content That Works
“My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If content is the food, readability is the tasty topping that makes anyone want to eat it.

Readability—how easy it is to […]

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Which Marketing Channels are Best for You?

By |July 8th, 2014

Which Marketing Channels are Best for You?
Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that means asking which marketing channels are best for you.
Marketing Channels and What They Do For You
A recent survey asked marketers […]

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The 5 Most Common Email Marketing Myths Debunked

By |June 24th, 2014

The 5 Most Common Email Marketing Myths Debunked
Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from you.

So to get you over the hurdle of exploring email marketing, we are debunking the 5 most common myths […]

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Using Specialized Automotive Mailing Lists to Increase Your Sales

By |June 10th, 2014

Using Specialized Automotive Mailing Lists to Increase Your Sales
It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People need servicing, new cars, used cars, insurance… you name it. With an automotive mailing list, you can reach these consumers […]

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Know Your Email Bounces

By |June 3rd, 2014

Know Your Email Bounces
Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is a quick overview of what you need to know about email bounces.
Types of Email Bounces
There are two kinds of email […]

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