What is CPM?

By | April 11th, 2014

What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […]

Read More >

DIY Mailing Lists

By | April 8th, 2014

DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]

Read More >

5 Great Practical Jokes for April Fools Day

By | April 1st, 2014

5 Great Practical Jokes for April Fools Day After a long winter, it’s time to celebrate Spring. April Fools Day is the perfect time to let off a little of that pent up energy from a winter spent inside. Playing fun (and harmless) practical jokes on co-workers is a great way to bring a little […]

Read More >

How to Grow Your Financial Services Firm

By | March 27th, 2014

How to Grow Your Financial Services Firm If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you […]

Read More >

The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014

The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips […]

Read More >

Using Online Marketing to Grow Your Healthcare Practice

By | March 13th, 2014

Using Online Marketing to Grow Your Healthcare Practice Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your […]

Read More >

Using Geo-Targeted Email Marketing For Your Small Business

By | February 25th, 2014

Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […]

Read More >

3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign

By | February 18th, 2014

3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as […]

Read More >

Why Rent or Buy an Email List?

By | February 13th, 2014

Why Rent or Buy an Email List? When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam. But much has changed in the world […]

Read More >

What is a “Count”?

By | February 11th, 2014

Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” Some of our clients […]

Read More >