The Benefits of Direct Mail Campaigns
By Amanda Paul | June 19th, 2017The Benefits of Direct Mail Campaigns In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed […]
Make an Offer Your Prospects Can’t Refuse
By Amanda Paul | September 30th, 2014Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]
The 5 Most Common Email Marketing Myths Debunked
By Amanda Paul | June 24th, 20145 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from […]
DIY Mailing Lists
By Amanda Paul | April 8th, 2014DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]
What is a “Count”?
By Amanda Paul | February 11th, 2014What is a Count? Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” […]
5 Direct Mail Marketing Myths Uncovered
By Amanda Paul | April 7th, 20135 Direct Mail Marketing Myths Uncovered In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked […]
Direct Mail Marketing Firm Uses QR Codes For Mailing List Campaigns
By Amanda Paul | July 6th, 2011Direct Mail Marketing Firm Uses QR Codes LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which […]