Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now enhancing contact lists with machine learning platforms, providing customers with a list of prospects with high intent to purchase.
Direct mail usually consists of “Mailers” and/or “Postcards” that are sent directly to an already existing client or a prospect that has shown interest in a particular product or service. Campaigns typically include new member sign-ups, holiday promotions and direct mail pieces based on life events. They can also include purchasing a list of addresses based on basic demographics, zip code and/or consumer data.
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