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Benefits of Direct Mail

Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now enhancing contact lists with machine learning platforms, providing customers with a list of prospects with high intent to purchase.

What is Direct Mail ?

Direct mail usually consists of “Mailers” and/or “Postcards” that are sent directly to an already existing client or a prospect that has shown interest in a particular product or service. Campaigns typically include new member sign-ups, holiday promotions and direct mail pieces based on life events. They can also include purchasing a list of addresses based on basic demographics, zip code and/or consumer data.

What are the benefits of direct mail advertising?

  • Retargeting – The Data and Marketing Association, found that direct mail retargeting has a response rate of close to 25%. This stat coupled with the United States Post Office, stating that almost 60% of potential customers visit websites after receiving targeted postcards and advertisements.
  • Higher Quality Leads With the internet and email boxes being cluttered with ads and promotions. Having a direct mail piece being sent out can have a long-lasting impression on prospects. These long-lasting impressions, coupled with continuous messaging can gain your company high-quality leads, by having your product or service in front of the client during their highest intent to purchase.
  • Increase Marketing ROI – Direct mail brings a 29% ROI on your marketing efforts according to Marketing Charts. Companies that can effectively direct mail to current clients and prospects tend to see a high ROI for their marketing efforts. Alternatively, direct mail can even increase your website traffic, which contributes to your marketing ROI.

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Direct mail marketing lists

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