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How to Get to Your New Customers First

By |May 11th, 2015

As much as people research products and services, chances are they will end up buying from the business that first makes them a great offer. Make sure that business is yours with a pre-movers list.

Marketers have long used new movers and homeowner lists to reach people in particular geographic regions. And the lists are successful because those people need many new services in the first six months they live in their new home. But […]

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Make an Impact this Mother’s Day

By |May 4th, 2015

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your customers.

Both search and email are important parts of Mother’s Day marketing. Almost three quarters (70%) of consumers will shop […]

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Shift Your Automotive Marketing into High Gear

By |April 30th, 2015

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending messages that are highly personalized  and tailored to the needs of your market will ensure you secure the sale […]

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Which Should You Use: Email and Social Media?

By |April 23rd, 2015

As a small business marketer, you often hear that social media is where you should be focused. Then you hear that you need to build an email list because email marketing is the most important thing you can do to drive business. So which is it?

Social media and email serve different marketing functions—both of which are important. Social media is perfect for starting a conversation and building your community. People engage with social media, […]

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3 Easy Steps to Building an Email List

By |April 14th, 2015

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted into. Building a responsive list takes time, but by following these three steps, you will be on your way […]

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5 Ways to Use Mortgage Data in Your Marketing

By |April 9th, 2015

Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on their mortgage documents (which, by the way, are public records). Here are five ideas on how to use mortgage data in your marketing:

 

Ethnicity and language. Many people target specific ethnic groups in their marketing. […]

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April Fools Marketing is No Joke

By |March 31st, 2015

There is no better day to have a little bit of fun with your customers than on April Fools’ Day. Many companies do April Fools’ publicity stunts—who doesn’t love Google’s hijinks? It’s not too late to have some fun this year, especially if you’ve been building a good email marketing list. The key to a good prank that translates into a high response is to make sure it is still relevant to your audience. […]

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Let Email Help You Grow Your Business

By |March 23rd, 2015

Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all consumers said they prefer businesses communicate with them via email.” Email is a direct line of communication. It gives consumers freedom and flexibility to read your message on their terms. It also allows businesses the opportunity to be highly targeted and […]

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May the Luck of the Irish be With You

By |March 17th, 2015

Today is St. Patrick’s Day, which seems like a good day to discuss marketing to specific groups. One of the best ways to get a good return on your marketing campaigns is to focus efforts on specific groups that have pride in their heritage.

Take the Irish. Did you know that according to Census data, there are 39.6 million Americans who claim Irish heritage? That number is almost seven times larger than the entire population […]

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Increase Response with Saturation Mailing Lists

By |February 24th, 2015

Marketing a small business can be challenging—it’s expensive to produce the piece, let alone mail it out to a list of prospects. Sending it to every house in your geographic region can make a lot of sense and save you money. Saturation mailing lists (also known as Occupant and Resident Lists) are a sure-fire tool to reach customers in a specific location without sacrificing response.

Saturation mailing lists give you complete geographic coverage at a […]

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