How to Build the Perfect Mailing List for Your Small Business
By Amanda Paul | September 29th, 2021
How to Build the Perfect Mailing List for Your Small Business How to Build the Perfect Mailing List for Your Small Business Small businesses are always looing for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. […]
The Best Multichannel Marketing Campaigns Begin With Email
By Amanda Paul | September 28th, 2021
The Best Multichannel Marketing Campaigns Begin with Email Email Helps Multichannel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your […]
How Life-Changing Events Can Increase Direct Mail Response
By Amanda Paul | September 22nd, 2021
How Life-Changing Events can Increase Direct Mail Response How would you like to receive double-digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small businesses rely […]
5 Ways to Use Mortgage Data in Your Marketing
By Amanda Paul | September 15th, 2021
5 Ways to Use Mortgage Data in Your Marketing Who Uses Mortgage Data For Marketing? Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on […]
Email Design Best Practices
By Amanda Paul | August 26th, 2021
Email Design Best Practices Designing Emails Today When sending out emails to large lists of potential clients, it’s important to design your emails with the recipient in mind. Each element of your email from header to footer should be clear and concise. Equally important is the structure and design of your email, leading to more […]
Email Deployment Guidelines and Important Information
By Amanda Paul | August 20th, 2021
Email Deployment Guidelines and Important Information Email Deployment Sending out mass emails today can be rather difficult with the latest CAN-SPAM laws and guidelines. When buying an email list from a 3rd party provider, it is important to know what tasks are achievable and what tasks are unachievable. This way you can maximize the ROI […]
Using Specialized Automotive Mailing Lists to Increase Your Sales
By Amanda Paul | July 28th, 2021
Using Specialized Automotive Mailing Lists to Increase Your Sales Elevating your current automotive marketing campaign has never been easier. Nowadays marketing data on car buyers are more accurate and includes many more data points than before. Thus providing marketers with powerful resources to help them capitalize on their seasonal and non-seasonal marketing campaigns. Often car […]
Using Online Marketing to Grow Your Healthcare Practice
By Amanda Paul | July 27th, 2021
Using Online Marketing to Grow Your Healthcare Practice Using Online Marketing to Grow Your Healthcare Practice Healthcare is a ~9 trillion dollar industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients […]
What Is a Click Through Rate?
By Amanda Paul | June 28th, 2021
What is a Click Through Rate in Email Marketing? Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send […]
Building An Accurate Email Marketing Database
By Amanda Paul | June 15th, 2021
Buying an Accurate Email Marketing Database Building an email marketing database is essential to growing your clientele and/or gaining you more subscribers. A robust email database combined with strong email messaging, will increase the number of returning purchasers and encourage new inquires to purchase. But, building an accurate email marketing database can be challenging and […]