Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or house painters, they want to find their new hair salon, mechanic, dry cleaner, gym, and favorite restaurant as quickly as possible. By purchasing a new homeowner mailing list, you can catch these customers at the point when they most want your services.
The top three benefits of marketing to new homeowners are:
That means they not only need and want your products and services, but they also have the means to buy right now. And new home buyers spend more on regular household items than the average consumer.
How can you tap into this lucrative market? By buying or purchasing a new homeowner mailing list. That’s right—you can buy a list that is specific to people who have recently moved into your service area.
When selecting your new homeowner mailing list, there are three things you need to look for:
New homeowners have the potential to become your most loyal customers. By developing a direct mail campaign that caters the very things they most need after their move, you can be the business they choose.
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