Each year, over 6 to 10 million people purchase a new home, making them one of the most lucrative audiences for local businesses. Studies show that new homeowners spend 8–10 times more than established residents within their first two years of moving. Why? Because they need to set up their new lives—whether that means finding a reliable mechanic, a new favorite restaurant, a trusted hair salon, or essential home services like cable, internet, and cleaning.
By leveraging a new homeowner mailing list, you can reach these high-intent buyers at the perfect moment—when they’re actively searching for businesses just like yours.
Marketing to new homeowners offers three major advantages:
A new homeowner mailing list allows you to connect with recent movers in your service area. But not all lists are created equal—here’s what to look for in 2025:
Accurate Data Sources: Ensure your list is compiled from property transfers, deed recordings, and other verified public records to target actual home buyers.
Frequent Updates: Choose a list that is updated monthly to ensure you’re reaching homeowners within their critical first six months of moving.
Targeted Demographics: Look for customization options, such as income level, dwelling type (single-family, condo, apartment), household size, and even interests. A well-segmented list will help improve engagement and conversions.
Personalization Wins – Address recipients by name and customize offers based on their needs (e.g., a moving discount for gym memberships or a welcome package from a local restaurant).
Use Multiple Touchpoints – A combination of direct mail, email marketing, and social media retargeting can significantly increase response rates.
Exclusive Offers Work Best – New homeowners are drawn to welcome discounts, referral bonuses, and loyalty perks. Make your offer compelling!
Don’t miss the opportunity to connect with high-value customers when they need you the most. Investing in a targeted new homeowner mailing list can give your business a competitive edge and help you build lasting customer relationships.
Ready to reach new homeowners? Contact us today to get a customized list that aligns with your business goals!
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