The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending messages that are highly personalized and tailored to the needs of your market will ensure you secure the sale before a prospect even walks through the door.
To make retargeting and other digital strategies work, you need good data. Automotive mailing lists, which can include information such as vehicle registration data, coupled with demographic and lifestyle lists can give you an accurate, and precise, picture of your target audience. This helps you develop ads that will resonate with them at critical decision points in their buying process. That’s how you can create the personalized brand experience your customers want, and set yourself apart from other dealerships.
Ready to shift your automotive marketing into high gear?