Grow Your Business With Email Marketing
By Amanda Paul | May 21st, 2021
Grow Your Business with Email Marketing Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It […]
3 Easy Steps to Building an Email List
By Amanda Paul | May 18th, 2021
3 Easy Steps to Building an Email List Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes […]
Email Marketing: The Top Ways It Can Help Your Business!
By Amanda Paul | May 18th, 2021
Email Marketing: How it Can Help Your Business In today’s increasingly digital world, online marketing is one of the most important things that businesses of all sizes — and from all areas of practice — can perform. In addition to content marketing, pay-per-click (PPC), and social media campaigns (such as those found on Twitter, Facebook, and […]
The Marketing Potential of New Homeowner Mailing Lists
By Amanda Paul | May 7th, 2021
The Marketing Potential of New Homeowner Mailing Lists The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not […]
Why Homeowners are Great for Cable Marketing
By Amanda Paul | May 7th, 2021
Why Homeowners are Great for Cable Marketing Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is […]
Father’s Day and Mother’s Day Marketing
By Amanda Paul | April 20th, 2021
Father’s Day and Mother’s Day Marketing Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors […]
Marketing To Donors
By Amanda Paul | April 14th, 2021
Marketing to Donors Table of Contents Is reaching high-value donors critical to your business? While a targeted donor mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]
Direct Mail Leads vs Internet Leads
By Amanda Paul | April 8th, 2021
Direct Mail Leads vs. Internet Leads Table of Contents Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each […]
Marketing To Seniors
By Amanda Paul | March 30th, 2021
Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]
Mailing List Campaigns – How to Calculate ROI
By Amanda Paul | March 27th, 2021
Mailing List Campaigns – How to Calculate ROI When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions […]