Using Business Mailing Lists To Drive Leads
By Amanda Paul | November 8th, 2021
Using Business Mailing Lists to Drive Leads Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the complications of determining “who” qualifies as a potential prospect, this process could easily be […]
Use Direct Mail To Drive Website Traffic
By Amanda Paul | October 8th, 2021
Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a […]
Use Mailing Lists to Build Brand Loyalty
By Amanda Paul | October 7th, 2021
Use Mailing Lists to Build Brand Loyalty Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a […]
Email Design Best Practices
By Amanda Paul | August 26th, 2021
Email Design Best Practices Designing Emails Today When sending out emails to large lists of potential clients, it’s important to design your emails with the recipient in mind. Each element of your email from header to footer should be clear and concise. Equally important is the structure and design of your email, leading to more […]
Using Online Marketing to Grow Your Healthcare Practice
By Amanda Paul | July 27th, 2021
Using Online Marketing to Grow Your Healthcare Practice Using Online Marketing to Grow Your Healthcare Practice Healthcare is a ~9 trillion dollar industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients […]
Grow Your Business With Email Marketing
By Amanda Paul | May 21st, 2021
Grow Your Business with Email Marketing Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It […]
3 Easy Steps to Building an Email List
By Amanda Paul | May 18th, 2021
3 Easy Steps to Building an Email List Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes […]
Email Marketing: The Top Ways It Can Help Your Business!
By Amanda Paul | May 18th, 2021
Email Marketing: How it Can Help Your Business In today’s increasingly digital world, online marketing is one of the most important things that businesses of all sizes — and from all areas of practice — can perform. In addition to content marketing, pay-per-click (PPC), and social media campaigns (such as those found on Twitter, Facebook, and […]
Father’s Day and Mother’s Day Marketing
By Amanda Paul | April 20th, 2021
Father’s Day and Mother’s Day Marketing Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors […]
Direct Mail Leads vs Internet Leads
By Amanda Paul | April 8th, 2021
Direct Mail Leads vs. Internet Leads Table of Contents Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each […]