Why You Should Care if Your Data is Dirty

By | June 1st, 2016

Why You Should Care if Your Data is Dirty When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin […]

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Father’s Day vs. Mother’s Day in the Marketing Arena

By | June 17th, 2015

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Father’s Day, which is just around the corner, is a […]

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Use Infographics to Boost Your Marketing

By | May 26th, 2015

People are visual, and images and infographics make an impact. If you want your audience to remember your message, using an image is always a good idea. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. […]

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Make an Impact this Mother’s Day

By | May 4th, 2015

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your […]

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3 Easy Steps to Building an Email List

By | April 14th, 2015

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […]

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Let Email Help You Grow Your Business

By | March 23rd, 2015

Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all consumers said they prefer businesses communicate with them via email.” Email is a direct line of communication. It gives consumers freedom and […]

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Make an Offer Your Prospects Can’t Refuse

By | September 30th, 2014

Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]

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The 5 Most Common Email Marketing Myths Debunked

By | June 24th, 2014

The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]

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Using Online Marketing to Grow Your Healthcare Practice

By | March 13th, 2014

Using Online Marketing to Grow Your Healthcare Practice Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your […]

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Looks Do Matter

By | March 16th, 2013

We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these […]

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