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Direct Mail

Let The Postal Office Fight Its Battle

Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year. Facing critical financial conditions, Donahoe hoped that the Congress would support the agency for this plan. As it has turned out, Congress has no such plans for the agency as of yet. USPS is losing millions of dollars a day and […]

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USPS Struggling and Handcuffed

USPS is passing through a rough patch in time as they face huge monetary losses. Many are now pointing towards Congress for the current state of United States Postal Service. According to an article on DenverPost.com, the Congress is not allowing the agency to do anything for its survival. Click here to read more of the author’s opinion on this matter.

Source: http://www.denverpost.com/ci_22851404/handcuffing-u-s-postal-service

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Do Not Mail Me Please

Did you know that you have the choice of not receiving unwanted mail, even if it’s direct mail? USPS has a service of every door direct mail that can allows businesses to market at a very cheap rate. The result: you get a lot of potentially-helpful advertisements in your mailbox. However, you might want to find out how to stop that from happening. You can contact a business and ask them to put you […]

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Target the Customer, Make it More Personal

Personalization is the key to finding success in direct mail marketing as it increases the response rate by 44 percent. But if you are a small business, how do you go about doing it? Ryan Joe writes on DIrectMarketingNews.com about the rising need of making direct mails more personalized. According to him, EDDM (every door direct mail) is used by small businesses extensively and is hardly a personalized method of marketing. Click here to find out […]

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USPS Launches MyPost

USPS has earlier done testing of MyPost on around 300 customers and is now planning to launch the app for thousands of consumers in the coming months. This app is supposed to make consumers have more interest in the direct mail pieces that they receive. Perhaps this would help to increase the ROI on direct mails even more. Check out David Ward’s article to read the full report.

Source: http://www.printweek.com/news/1175601/usps-showcases-mypost-electronic-notification-system/

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5 Direct Mail Marketing Myths Uncovered

In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing.
#1 – If They Don’t Respond Immediately, They’re Not Going To
Many mail marketers figure that if a customer wants their product, they’re going to […]

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Assess Your Campaign: Track Your Mailings

So what’s next after you have planned your direct marketing campaign and successfully implemented it? A follow up; you need to keep a track of your direct mails to check whether this tool is actually working for you or not. Click here for some useful strategies to help you keep a track of your direct mails.

Source: http://blog.marketingrevolution.com/2012/07/24/tracking-direct-mail-marketing-success/

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Reasons For Five Days Mail Delivery

Chet Dalzell writes for Target Marketing Mag about the five days of postal delivery coming this August. Chet writes that most Americans are still unaware of the real story behind the fall of USPS and this decision of eliminating Saturday’s mail. Click here to read the author’s opinion on this matter of national concern.

Source: http://www.targetmarketingmag.com/blog/postal-delivery-which-will-it-be-5-days-6-days

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Designing A Postcard Mailing Campaign

Joy Gendusa writes how restaurants can benefit from a well planned and well crafted postcard mailing campaign. There are three things to keep in mind while designing such a campaign: Size, design and list. Read her full article for some interesting tips on how to come up with a brilliant direct mailing campaign. Click the above link for more on this.

Source: http://www.fastcasual.com/article/208697/How-restaurants-can-get-ultimate-results-with-direct-mailing

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Direct Mail Is Back In Business

The fall of USPS and the economic crisis led many marketers and business analysts to believe that direct mail marketing is fading away gradually. However, according to IBISWorld, direct mail marketing will become a rising trend within the next five years. Now that is some good news for the direct marketers. The incentives offered by USPS to direct mail marketers will play a major role in this.

Most of the time, digital marketing costs less […]

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