Mailing List Campaigns – How to Calculate ROI
By Ryan Tracy | March 27th, 2021
When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions on how to buy mailing lists. ROI – Return […]
Read More > Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […] Read More > Picking a direct marketing winning strategy in 2021 can be tough. But, we have found that direct mail marketing is still having high returns. Lists today can be optimized by the audience’s intent to purchase and they can be further optimized through machine learning. When you looking purchase a mailing lists that are custom made, […] Read More > Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; […] Read More > Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five […] Read More > SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones. The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as […] Read More > PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.” The Governor’s Office of Economic Development in Pierre, SD […] Read More > RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study. According to an April […] Read More > WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, […] Read More > It is important to buy mailing list information from a reputable company with a track record of supplying accurate mailing list data in order for any business to have marketing success. Mailing Lists Direct is an established and reputable mailing list company that offers numerous consumer lists and address lists for direct mail marketing. Thousands of customers from Fortune 1000 to […]Guide to a Successful Mailing List Campaign
By Ryan Tracy | March 27th, 2021 
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