What is the Best Time to Reach Consumers with Financial Offers?
By Mailing Lists Direct | June 15th, 2015There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […]
Read More > Creating loyal customers in competitive cable marketing is critical to long-term success. The more information you have about your prospects, the better your chances of making them loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest […] Read More > As much as people research products and services, chances are they will end up buying from the business that first makes them a great offer. Make sure that business is yours with a pre-movers list. Marketers have long used new movers and homeowner lists to reach people in particular geographic regions. And the lists are […] Read More > How to Build the Perfect Mailing List for Your Small Business Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […] Read More > Why Marketing to New Movers Matters When a person moves—whether they are a homeowner or a renter—they need to find new places for all of their lifestyle activities, from gyms to dry cleaners to dentists. They also need household furnishings and appliances, home-improvement offers, utilities, insurance, local retail stores, banks, credit card organizations, catalogs, fundraising […] Read More > What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […] Read More > How to Effectively Use Business Owner Lists Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business […] Read More > DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […] Read More > The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips […]Why Homeowners are Great for Cable Marketing
By Mailing Lists Direct | May 26th, 2015 How to Get to Your New Customers First
By Mailing Lists Direct | May 11th, 2015 How to Build the Perfect Mailing List for Your Small Business
By Mailing Lists Direct | February 3rd, 2015 Why Marketing to New Movers Matters
By Mailing Lists Direct | October 9th, 2014 What is the Difference Between Consumer and Resident Occupant Lists?
By Mailing Lists Direct | May 15th, 2014 How to Effectively Use Business Owner Lists
By Mailing Lists Direct | May 13th, 2014 DIY Mailing Lists
By Mailing Lists Direct | April 8th, 2014 The Top 5 Things Your Direct Mail Piece Needs
By Mailing Lists Direct | March 18th, 2014