How to Build the Perfect Mailing List for Your Small Business
By Amanda Paul | September 29th, 2021
How to Build the Perfect Mailing List for Your Small Business How to Build the Perfect Mailing List for Your Small Business Small businesses are always looing for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. […]
Why Homeowners are Great for Cable Marketing
By Amanda Paul | May 7th, 2021
Why Homeowners are Great for Cable Marketing Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is […]
What is the Difference Between Consumer and Resident Occupant Lists?
By Amanda Paul | March 25th, 2021
What is the Difference Between Consumer and Resident Occupant Lists? What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If […]
DIY Mailing Lists
By Amanda Paul | April 8th, 2014DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]