What is the Best Time to Reach Consumers with Financial Offers?

By | June 15th, 2015

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […]

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Why Homeowners are Great for Cable Marketing

By | May 26th, 2015

Creating loyal customers in competitive cable marketing is critical to long-term success. The more information you have about your prospects, the better your chances of making them loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest […]

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How to Get to Your New Customers First

By | May 11th, 2015

As much as people research products and services, chances are they will end up buying from the business that first makes them a great offer. Make sure that business is yours with a pre-movers list. Marketers have long used new movers and homeowner lists to reach people in particular geographic regions. And the lists are […]

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How to Build the Perfect Mailing List for Your Small Business

By | February 3rd, 2015

How to Build the Perfect Mailing List for Your Small Business Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]

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Why Marketing to New Movers Matters

By | October 9th, 2014

Why Marketing to New Movers Matters When a person moves—whether they are a homeowner or a renter—they need to find new places for all of their lifestyle activities, from gyms to dry cleaners to dentists. They also need household furnishings and appliances, home-improvement offers, utilities, insurance, local retail stores, banks, credit card organizations, catalogs, fundraising […]

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What is the Difference Between Consumer and Resident Occupant Lists?

By | May 15th, 2014

What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]

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How to Effectively Use Business Owner Lists

By | May 13th, 2014

How to Effectively Use Business Owner Lists Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business […]

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DIY Mailing Lists

By | April 8th, 2014

DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]

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The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014

The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips […]

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