How to Build the Perfect Mailing List for Your Small Business

By | September 29th, 2021 Small Business Mailing Lists in front of small business owner

How to Build the Perfect Mailing List for Your Small Business Small businesses are always looing for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]

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Why Homeowners are Great for Cable Marketing

By | May 7th, 2021 Homeowners for Cable Companies

Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more […]

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What is the Difference Between Consumer and Resident Occupant Lists?

By | March 25th, 2021 Woman purchasing Mailing List online

What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]

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What is the Best Time to Reach Consumers with Financial Offers?

By | June 15th, 2015

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […]

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How to Get to Your New Customers First

By | May 11th, 2015 How to Get to Your New Customers First

As much as people research products and services, chances are they will end up buying from the business that first makes them a great offer. Make sure that business is yours with a pre-movers list. Marketers have long used new movers and homeowner lists to reach people in particular geographic regions. And the lists are […]

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How to Effectively Use Business Owner Lists

By | May 13th, 2014

How to Effectively Use Business Owner Lists Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business […]

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DIY Mailing Lists

By | April 8th, 2014

DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]

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The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014 Man getting the mail

Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even […]

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