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Online Signals for the Automotive Industry

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Reach in-market consumers in the final stages of the vehicle decision-making process.

Our Online Signals platform targets consumers who are visiting competing dealerships in real-time. Utilizing geo-fencing technology, we match mobile devices to our Auto-Owners database, complete with contact information, full demographics and vehicle specific information, including VIN.

Unlike traditional mobile marketing, which only targets one device, Online Signals targets the actual consumer during the crucial 48-72 hour period when they’re making a vehicle buying decision. With Signals, you know which of your customers and prospects are visiting competing dealerships, even locations they use for service needs.

You’ll receive daily leads of consumers who have visited a competing dealer within the previous 24-48 hours. Every lead includes name and address and can be further enhanced with the dealer brand they visited, their vehicle information and a wide range of demographic criteria.

Dealer Visit Conquest – We help you target consumers within a specified radius of a dealership. Every year, we identify over 3 million people who visit a competitor brand dealership.

Dealer Visit Loyalty – Target people who visit a common brand dealership within a specified radius. We’ve identified over 1 million people per year visiting a dealership of the same brand.

Dealer Visit Service – Potentially reach over 1.5 million people per year who visit dealerships for service needs.

Insurance Signal – Reach millions of consumers who change their insurance after visiting a dealership to purchase a car.

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Advanced Geo-Targeting

Reach potential customers from all over the country. Target by zip code, city, state and postal codes.

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