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Multi-channel Marketing

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Email: an Important Component for driving multi-channel campaign success

Email Helps Multi-Channel Marketing Efforts
Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective channel, but integrating your direct mail with an email marketing campaign can boost sales, making it a critical component of […]

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