Email Design Best Practices
By Amanda Paul | August 26th, 2021
Email Design Best Practices Designing Emails Today When sending out emails to large lists of potential clients, it’s important to design your emails with the recipient in mind. Each element of your email from header to footer should be clear and concise. Equally important is the structure and design of your email, leading to more […]
Email Deployment Guidelines and Important Information
By Amanda Paul | August 20th, 2021
Email Deployment Guidelines and Important Information Email Deployment Sending out mass emails today can be rather difficult with the latest CAN-SPAM laws and guidelines. When buying an email list from a 3rd party provider, it is important to know what tasks are achievable and what tasks are unachievable. This way you can maximize the ROI […]
Mailing List Campaigns – How to Calculate ROI
By Amanda Paul | March 27th, 2021
Mailing List Campaigns – How to Calculate ROI When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions […]
Guide to a Successful Mailing List Campaign
By Amanda Paul | March 27th, 2021
Guide to a Successful Mailing List Campaign Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to […]