The Future of Direct Mail Marketing: QR Codes Revolutionize Engagement
By Amanda Paul | January 3rd, 2025
Contact The Future of Direct Mail Marketing: How QR Codes Are Revolutionizing Engagement LARGO, FL – Valpak Direct Marketing Systems, Inc., a leading Florida-based marketing firm owned by Cox Media, is setting a new benchmark for direct mail marketing with its integration of QR codes. With plans to mail 80,000 direct mail pieces over the […]
What is an Opt-in Email List? How It Can Boost Engagement and Sales
By Amanda Paul | January 2nd, 2025
Contact What is an Opt-in Email List? How Your Opt-in Data Can Drive Business Growth Opt-in email data consists of individuals who have actively expressed interest in your company, making them the most likely to engage with your emails and convert into customers. These contacts may include: Current customers who have purchased from you Subscribers […]
Guide to a Successful Mailing List Campaign: 2025 Best Practices
By Amanda Paul | December 27th, 2024Contact Guide to a Successful Mailing List Campaign: 2025 Best Practices Direct mail campaigns can be a powerful way for businesses of all sizes to increase sales, generate inquiries, and build lasting relationships with customers. However, executing a successful mailing list campaign requires more than just purchasing a list – it involves a well-planned, organized […]
5 Most Common Email Marketing Myths Debunked
By Amanda Paul | December 24th, 2024
Contact 5 Most Common Email Marketing Myths Debunked in 2025 Email marketing continues to be one of the most powerful tools in a marketer’s toolkit. A 2023 study revealed that 79% of consumers prefer email as their channel for receiving permission-based promotional messages. Despite its proven effectiveness, many businesses are still hesitant to dive into […]
The Benefits of Direct Mail Campaigns
By Amanda Paul | October 19th, 2024
Contact The Benefits of Direct Mail Campaigns In today’s digital-first world, some may believe that direct mail campaigns have lost their relevance. However, the constant stream of emails and social media posts—coupled with how easily these can be ignored or deleted—has made physical mailboxes seem almost empty. The very consumer who once groaned at the […]
Driving Success with Automotive Marketing Data in 2025
By Amanda Paul | August 14th, 2024
Contact Driving Success with Automotive Marketing Data in 2025 The automotive industry is in constant motion, with consumer preferences, technology, and market trends shifting rapidly. To stay ahead, whether you’re a dealership or a marketing agency, using automotive marketing data is essential. This powerful resource can help you anticipate change and create more effective campaigns, […]
How Email Marketing Can Benefit Your Business
By Amanda Paul | May 18th, 2024
Contact How Email Marketing Can Benefit Your Business In today’s digital landscape, online marketing is essential for businesses of all sizes. While content marketing, pay-per-click (PPC) advertising, and social media campaigns play crucial roles, email marketing remains one of the most effective and cost-efficient strategies to engage customers and drive sales. Why Email Marketing Matters […]
DIY Mailing Lists: Build Your Own Targeted Direct Mail Campaigns
By Amanda Paul | April 8th, 2024
Contact DIY Mailing Lists: Build Your Own Targeted Direct Mail Campaigns As a small business, direct mail remains a powerful tool for reaching your local customer base. But many businesses struggle to find high-quality mailing lists that target real people—rather than empty homes. With Alesco Leads, you can easily create your own custom mailing list. […]
What is CPM? Understanding Cost Per Mille in Direct Marketing
By Amanda Paul | March 25th, 2024
Contact What is CPM? Understanding Cost Per Mille in Direct Marketing What is CPM? What is CPM? Cost Per Thousand Impressions (CPM) is a crucial metric in digital advertising. It helps marketers understand the cost of reaching 1,000 potential customers with their campaign. Knowing how CPM works can improve your ad budget allocation and campaign […]
What is the Difference Between Consumer and Resident Occupant Lists?
By Amanda Paul | March 25th, 2024Contact What is the Difference Between Consumer and Resident Occupant Lists? When planning a direct mail campaign, choosing the right mailing list is crucial to reaching your ideal audience. A common comparison is consumer vs resident occupant lists, as each serves a different purpose. Understanding the difference between these two list types can help you […]