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Marketing and Advertising

Marketing Survey Shows Small Businesses Can Expect Revenue Growth

OTTAWA, CANADA – In a recent survey conducted by Campaigner.com it was shown that many small business owners are seeing the beginnings of a turnaround in the current economic climate and expect revenue growth. Even though the recession has been a challenge for businesses of all sizes, small business who rise to the challenge and increase their spending on effective marketing actually expect an increase in revenue.

The report is entitled, Small Business Marketing Health Check and […]

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Direct Mail: How to Do-It-Yourself and Save

In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign.

Sometimes small businesses balk at the idea of spending money on a mailing list, especially when they are unfamiliar with direct mail marketing. Hopefully this article will shed some light on how easy and cost-effective […]

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Digital Printing in Direct Mail Forecast For 2008-2013

CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and consulting firm that serves the digital printing and publishing industry. The document is entitledDigital Printing in Direct Mail: Market Analysis & Forecast (2008-2013) – 260 pages.

The study contains 155 tables and charts and also provides an assessment of the impact of the financial crisis on the direct […]

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UPS Testing Direct Mail Service

NEW YORK, NY – The direct mail industry is about to get more competitive – especially for business who use mailing lists for traditional direct mail advertising. United Parcel Service (UPS) is testing a new direct mail service called Direct to Door.

The pilot program is to be conducted in five markets – Chicago, Dallas/Fort Worth, Miami, Phoenix and Washington, D.C. UPS drivers will be delivering boxes containing about 12 premium offers and samples to targeted consumers. […]

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Direct Mail Talks Starting Between U.S. and Cuba

HAVANA, Cuba – Today, officials sat down for the first time together to discuss restoring direct mail service between U.S. and Cuba. This is a small but positive move toward improved relations that comes after a bitter week of accusations over the extension of the U.S. trade embargo with Cuba.

The U.S. delegation is headed by Bisa Williams, who is the current deputy assistant secretary of state for Western Hemisphere affairs. The negotiations are being […]

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Direct Mail Talks to Start Between U.S. and Cuba

WASHINGTON – Talks between the U.S. and Cuba are in the works to resume direct-mail service between the two countries for the first time in nearly half a century. On Sep 1st, 2009, diplomats made the announcement that talks are set to begin on Sept 17, 2009 as part of the Obama administration’s efforts to continue to try to engage the communist country.

Direct mail to Cuba stopped in 1963, and since then mail has […]

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Direct Mail Innovator of Opt-Out List Dies

LONDON – A PR man from Washington, John Jay Daly, who was credited as the inventor of the concept that consumers could opt out of direct mail, has died of heart disease at the age of 80.

The US Congress was considering legislation in 1970 that would have restricted direct mail by requiring companies to get an explicit opt-in for each household.

Daly, who was then the deputy chairman of the US Direct Marketing Association, came […]

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Mailing List Campaigns – How to Calculate ROI

In a previous article I discussed how to use an invoice ledger as a marketing tool in for amailing list campaign. In this article I will discuss how to use the expense ledger.

Understanding sales and income is necessary but it is only half of the equation. When usingmailing lists to expand your business it is vital to keep track of the costs as well as the income. By tying the cost of each promotional activity directly […]

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How To Buy Mailing Lists to Expand Your Business

How do you take advantage of mailing lists to expand your business? Taking advantage of buy mailing lists is one of the most effective ways to increase sales. You should be using your customer list as well as purchased mailing lists from a list broker. But even the best efforts to increase sales by using a mailing list can require very careful analysis and record keeping. In the previous article we discussed using your invoice and expenses ledgers […]

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How Mailing Lists Can Help Expand Your Business

Most any business can take advantage of mailing lists to expand their business. Even if you don’t currently use any direct mailing list campaign, your customer list is a valuable asset that can be utilized to grow your business. Hopefully you have also been keeping a record of your sales leads and the contacts you have made with them along with the various promotional actions that have been taken.

You should also have an invoice ledger – even if […]

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