Reasons For Five Days Mail Delivery

By | April 3rd, 2013

Chet Dalzell writes for Target Marketing Mag about the five days of postal delivery coming this August. Chet writes that most Americans are still unaware of the real story behind the fall of USPS and this decision of eliminating Saturday’s mail. Click here to read the author’s opinion on this matter of national concern. Source:

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Four Things Direct Marketers Should Consider

By | April 2nd, 2013

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […]

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Direct Mail Is Back In Business

By | March 30th, 2013

The fall of USPS and the economic crisis led many marketers and business analysts to believe that direct mail marketing is fading away gradually. However, according to IBISWorld, direct mail marketing will become a rising trend within the next five years. Now that is some good news for the direct marketers. The incentives offered by […]

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New Marketing Campaigns for USPS

By | March 21st, 2013

Ginger Conlon writes for about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online payments. Nagisa Manabe, the chief marketing and sales officer of USPS tells about her revenue generating plans to save USPS in its financial crisis. […]

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Get Help from USPS

By | March 14th, 2013

The US Postal Service has an online tool called “Every Door Direct Mail” in its website, which is available for public use. This will help you reach out to the right group of people for prospective customers. All you need is to feed a zip code, city, street, or exact address and you’ll be given […]

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USPS Taking Things into Their Own Hands

By | March 5th, 2013

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal […]

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Online Bill Payment Impacts USPS Bottom Line

By | March 4th, 2013

The US Postal Service is eliminating delivery of mail on Saturdays because of financial struggles. This decision will become effective from August 2013. A large contributing factor to USPS’s woes is that more people are now using online systems of bill payment. In his interview on Bloomberg’s Bottom Line, US Postmaster General Patrick Donahoe explains the […]

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USPS Stops Saturday Mail Delivery

By | March 4th, 2013

Pauline Jelinek of Associated Press reports that the US Postal Service recently announced the end of Saturday mail delivery. This is due to the tough financial position the service finds itself in. Packages will, however, still be delivered six days a week. This decision will become effective from August 5 and it is estimated the […]

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Postmaster General Speaks Up for USPS

By | February 28th, 2013

Despite the positive spikes during the holiday or election seasons, the postal service is continually facing losses, with a net loss of $ 1.3 billion noted in the first quarter results of USPS’s 2013 fiscal year. Postmaster General Patrick Donahoe has made a decision to cut Saturday mail however he does say that this will […]

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What Will Save the U.S. Postal Service?

By | February 27th, 2013

Saturday mail will soon be history. The U.S. Postal Service has made the decision to cease Saturday delivery this August. The idea is to save $2 billion and prevent the postal industry from collapsing. However, Alex Benson does not think this or any other cost cutting strategy will save the postal service after the blow […]

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