New Marketing Campaigns for USPS

By | March 21st, 2013

Ginger Conlon writes for DMNews.com about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online payments. Nagisa Manabe, the chief marketing and sales officer of USPS tells about her revenue generating plans to save USPS in its financial crisis. […]

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Digital Marketing To Exceed Print Spending For The First Time in US

By | March 9th, 2010

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitledAnnual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on […]

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Digital Printing in Direct Mail Forecast For 2008-2013

By | October 6th, 2009

CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and consulting firm that serves the digital printing and publishing industry. The document is entitledDigital Printing in Direct Mail: Market Analysis & Forecast (2008-2013) – 260 pages. The study […]

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