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Use Invitation Marketing to Grow Your Business

To bring more customers into your store you must give them a reason. Whether you are reaching out to existing customers or trying to attract new ones, an effective way to communicate is via a personal invitation through the mail.

Here are 10 ways to make your invitation something special:

  1. Mail often, continually reminding customers to come back in; Repetition builds exposure, keep your name in front of your clients and prospects.
  2. Use proper invitation cards rather than standard business envelopes.
  3. Invest in quality paper stock for the invitation.
  4. Personalize each envelope and each invitation. The newer “handwritten” scripts look fantastic.
  5. If appropriate, include a map with directions to your store.
  6. Hold a private, invitation-only sale. Show your appreciation to good customers with a special event that only they can attend.
  7. Start a birthday or anniversary club and invite the “birthday boy” or girl in for a special treat.
  8. Send a coupon calendar with an invitation to your promotional events.
  9. Start a referral program and reward customers who pass your name along to others.
  10. Bring in guest speakers to give demonstrations and seminars to your clients.

With a little forethought, Invitation Marketing can become a key component in the successful growth of your business.