How Life-Changing Events Can Increase Direct Mail Response

By | September 22nd, 2021

How would you like to receive double-digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small businesses rely on the holidays and/or seasonal changes to market […]

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