The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014

The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips […]

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5 Direct Mail Marketing Myths Uncovered

By | April 7th, 2013

In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing. #1 – If They […]

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Avoid Direct Marketing Failures

By | April 4th, 2013

Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click […]

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Four Things Direct Marketers Should Consider

By | April 2nd, 2013

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […]

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Mailing List Tips: What To Look For

By | March 23rd, 2013

Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; […]

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Direct Mail that Customers Look Out For

By | March 19th, 2013

Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients. Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi

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Create a Direct Mailing List of Your Own

By | March 18th, 2013

Direct mail is a powerful direct marketing technique which works marvels especially for small businesses. Creating an effective mailing list for your direct marketing campaign is not that difficult if you follow a few simple steps. Read this article here, to understand how to create or purchase the perfect mailing list for your business. Source: http://office.microsoft.com/en-us/access-help/build-a-direct-marketing-mailing-list-HA001142578.aspx

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Looks Do Matter

By | March 16th, 2013

We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these […]

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Win with Email Marketing

By | March 12th, 2013

Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. […]

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Integrate Your Campaign (Online and Direct Mail)

By | March 7th, 2013

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct mail and website’s landing pages. Read the full article by Rich McElaney to find out more details about these wonderful marketing tips. Source: http://brasscycle.com/blog/bid/137044/Six-Tips-for-Integrating-Inbound-Marketing-with-Direct-Mail

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