The Top 5 Things Your Direct Mail Piece Needs
By Mailing Lists Direct | March 18th, 2014
Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even […]
Read More > In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing. #1 – If They […] Read More > Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click […] Read More > Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […] Read More > Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; […] Read More > Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients. Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi Read More > Direct mail is a powerful direct marketing technique which works marvels especially for small businesses. Creating an effective mailing list for your direct marketing campaign is not that difficult if you follow a few simple steps. Read this article here, to understand how to create or purchase the perfect mailing list for your business. Source: http://office.microsoft.com/en-us/access-help/build-a-direct-marketing-mailing-list-HA001142578.aspx Read More > We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these […] Read More > Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. […] Read More > Ken Pikulik writes for Business 2 Community about five key strategies for making your direct mail a successful marketing tool. He suggests making the emails look interesting for the target audience, and since this strategy requires monetary input, you should know your audience well. To find out more tips and suggestions, click the above link. Source: http://www.business2community.com/marketing/5-keys-for-making-direct-mail-a-more-powerful-marketing-tool-03965875 Direct Mail Marketing Myths Uncovered
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