Create a Personalized Mail Piece

By | November 17th, 2021 Personalized Direct Mail

Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates by 135%. (Mail Shark, 2017) A Name Goes A […]

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What is a “Count”?

By | February 11th, 2014

Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” Some of our clients […]

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Five Ways to Make Direct Mail a Success

By | March 7th, 2013

Ken Pikulik writes for Business 2 Community about five key strategies for making your direct mail a successful marketing tool. He suggests making the emails look interesting for the target audience, and since this strategy requires monetary input, you should know your audience well. To find out more tips and suggestions, click the above link. Source:

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Howard Stern on Small Business Marketing

By | May 3rd, 2010

NEW YORK, NY – On May 1, 2010 in the New York News Today website, there is a good article by Small Business Marketing Coach, J D Moore entitled, 5 Things Howard Stern Can Teach You About Small Business Marketing. Good call by Mr. Moore. Who would expect such business acumen from a radio “shock jock” and who […]

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