Create a Personalized Mail Piece
By Amanda Paul | November 17th, 2021
How to Create a Personalized Direct Mail Piece Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates […]
What is a “Count”?
By Amanda Paul | February 11th, 2014What is a Count? Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” […]