USPS Taking Things into Their Own Hands

By | March 5th, 2013

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal […]

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EDDM Not In Line With Current Market Needs

By | March 4th, 2013

Ernan Roman writes in the Huffington Post about the every door direct mail service introduced by the USPS in order to increase the use of direct mail. In his report, Ernan explains why he thinks this service might not be able to help either the consumers or the marketers. Read the full report by clicking […]

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What Will Save the U.S. Postal Service?

By | February 27th, 2013

Saturday mail will soon be history. The U.S. Postal Service has made the decision to cease Saturday delivery this August. The idea is to save $2 billion and prevent the postal industry from collapsing. However, Alex Benson does not think this or any other cost cutting strategy will save the postal service after the blow […]

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Mailing List Management Service Announced by Pitney Bowes

By | December 2nd, 2009

STAMFORD, CT – On November 30, 2009, the Pitney Bowes company announced a new online list management service for organizations that either use direct mail infrequently or who send mostly a small volume of direct mail. Primarily targeted for small businesses, the new service is called AddressRightNow.The AddressRightNow platform is used to update mailing lists based […]

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UPS Testing Direct Mail Service

By | September 30th, 2009

NEW YORK, NY – The direct mail industry is about to get more competitive – especially for business who use mailing lists for traditional direct mail advertising. United Parcel Service (UPS) is testing a new direct mail service called Direct to Door. The pilot program is to be conducted in five markets – Chicago, Dallas/Fort Worth, Miami, […]

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