Email: A Strong Marketing Strategy

By | March 7th, 2013

Sarah S. Kilborne writes about how she learned from her experience of selling a book that email marketing is a very powerful marketing strategy. She writes how this is better than social media marketing or blogging, and provides a few useful tips for writing powerful promotional emails to boost your sales. Click here to read […]

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Marketing Survey Focuses on Customer Loyalty and Repeat Sales

By | January 12th, 2011

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs. The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The […]

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USPS Shows How to Grow Online Sales With Direct Mail Catalogs

By | July 21st, 2010

WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing. Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond […]

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GM and Ford Sales Jump While Toyota Sales Fall 8.7% in February

By | March 2nd, 2010

DETROIT, MI – Ford posted a 43 percent jump in February U.S. auto sales and General Motors posted an 11.5 percent increase for February as compared to last year’s sales. At the same time, Toyota’s February sales fell 8.7 percent because of a massive safety recall. This is the first time in almost 12 years […]

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How To Buy Mailing Lists to Expand Your Business

By | August 17th, 2009

How do you take advantage of mailing lists to expand your business? Taking advantage of buy mailing lists is one of the most effective ways to increase sales. You should be using your customer list as well as purchased mailing lists from a list broker. But even the best efforts to increase sales by using a mailing list can […]

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