Mailing List Campaigns – How to Calculate ROI
By Ryan Tracy | March 27th, 2021
When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions on how to buy mailing lists. ROI – Return […]
Read More > Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […] Read More > An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it. […] Read More > Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients. Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi Read More > COLUMBIA, MD – A new marketing study from the customer relationship marketing agency Merkle, Inc. shows that integrating email with direct mail in a company’s marketing programs will improve overall return on investment (ROI). Integrated direct mail/email marketing programs do bring benefits on both sides of the ROI equation, costs and revenue. In contrast, email […]Don’t Blame the List
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