Create a Personalized Mail Piece

By | November 17th, 2021 Personalized Direct Mail

Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates by 135%. (Mail Shark, 2017) A Name Goes A […]

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Turn Your Direct Marketing Campaign Into a Huge Success Story

By | April 6th, 2013

According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails. Following are the four challenges […]

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Four Things Direct Marketers Should Consider

By | April 2nd, 2013

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […]

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Revamping Direct Mail

By | March 15th, 2013

Are your direct mail efforts not paying off the way you want them to? Maybe it’s time to give your direct mail a facelift. From tummy tucks, collagen injections, and to transplants, you can digitally change the way that mail looks like and improve its appeal to its recipients. Get the beauty tips straight from […]

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