Email: an Important Component for driving multi-channel campaign success

By | September 22nd, 2014

Email Helps Multi-Channel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective […]

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Which Marketing Channels are Best for You?

By | July 8th, 2014

Which Marketing Channels are Best for You? Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that […]

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