Turn Your Direct Marketing Campaign Into a Huge Success Story

By | April 6th, 2013

According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails. Following are the four challenges […]

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Avoid Direct Marketing Failures

By | April 4th, 2013

Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click […]

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Four Things Direct Marketers Should Consider

By | April 2nd, 2013

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […]

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Direct Mail Is Back In Business

By | March 30th, 2013

The fall of USPS and the economic crisis led many marketers and business analysts to believe that direct mail marketing is fading away gradually. However, according to IBISWorld, direct mail marketing will become a rising trend within the next five years. Now that is some good news for the direct marketers. The incentives offered by […]

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Direct Mail Marketing: The Most Powerful Marketing Technique

By | March 25th, 2013

An article on Direct Marketing News (dmnews.com) explains how direct mail marketing is supposed to grow in the next five years. Dianna Dilworth provides some excellent tips for attracting target customers through intelligent direct marketing. If you want to make a thriving business out of direct marketing, read the full article by clicking the link provided. Source: http://www.dmnews.com/direct-mail-evolved/article/280361/#disqus_thread

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Mailing List Tips: What To Look For

By | March 23rd, 2013

Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; […]

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How to Market a New Business

By | March 22nd, 2013

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it. […]

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New Marketing Campaigns for USPS

By | March 21st, 2013

Ginger Conlon writes for DMNews.com about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online payments. Nagisa Manabe, the chief marketing and sales officer of USPS tells about her revenue generating plans to save USPS in its financial crisis. […]

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Revamping Direct Mail

By | March 15th, 2013

Are your direct mail efforts not paying off the way you want them to? Maybe it’s time to give your direct mail a facelift. From tummy tucks, collagen injections, and to transplants, you can digitally change the way that mail looks like and improve its appeal to its recipients. Get the beauty tips straight from […]

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Win with Email Marketing

By | March 12th, 2013

Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. […]

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