April Fools Marketing is No Joke

By | March 31st, 2015

There is no better day to have a little bit of fun with your customers than on April Fools’ Day. Many companies do April Fools’ publicity stunts—who doesn’t love Google’s hijinks? It’s not too late to have some fun this year, especially if you’ve been building a good email marketing list. The key to a […]

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The 5 Most Common Email Marketing Myths Debunked

By | June 24th, 2014

The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]

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Know Your Email Bounces

By | June 3rd, 2014

Know Your Email Bounces Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is […]

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How to Get More Out of Your In-House Mailing List

By | April 29th, 2014

How to Get More Out of Your In-House Mailing List Businesses build their in-house mailing lists in a variety of ways—from inputting information on a business card to capturing contact information when making a sale. Entering the data happens automatically, although often businesses only collect bits and pieces of customer information—email addresses for some, postal […]

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The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014 Man getting the mail

Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even […]

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4 Steps to a Cost-Effective Direct Mail Campaign

By | February 4th, 2014

4 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right. Doing direct mail right means you’ve developed a message and offer […]

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Marketing Research: Ask Your Customers

By | April 9th, 2013

An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on […]

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5 Direct Mail Marketing Myths Uncovered

By | April 7th, 2013

In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing. #1 – If They […]

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Turn Your Direct Marketing Campaign Into a Huge Success Story

By | April 6th, 2013

According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails. Following are the four challenges […]

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Avoid Direct Marketing Failures

By | April 4th, 2013

Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click […]

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