Create a Personalized Mail Piece

By | November 17th, 2021 Personalized Direct Mail

Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates by 135%. (Mail Shark, 2017) A Name Goes A […]

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How to Develop Content That Works

By | November 2nd, 2021 Content Marketing

How to Develop Content That Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If […]

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Use Direct Mail To Drive Website Traffic

By | October 8th, 2021 Using Direct Mail to Drive Website Traffic

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available […]

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Integrate Inbound Marketing with Direct Mail

By | May 27th, 2021 Direct Mail Ads

It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to buyers. Getting the attention of your […]

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Marketing To Donors

By | April 14th, 2021 money being donated

Marketing to Donors Table of Contents Is reaching high-value donors critical to your business? While a targeted donor mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]

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Marketing To Seniors

By | March 30th, 2021 65 year old senior opening the mail

Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]

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Mailing List Campaigns – How to Calculate ROI

By | March 27th, 2021

When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions on how to buy mailing lists. ROI – Return […]

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Guide to a Successful Mailing List Campaign

By | March 27th, 2021 More than a list broker

Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […]

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Purchase Mailing Lists – A Direct Marketing Winner

By | February 18th, 2021 Direct mail isn't dead

Picking a direct marketing winning strategy in 2021 can be tough. But, we have found that direct mail marketing is still having high returns. Lists today can be optimized by the audience’s intent to purchase and they can be further optimized through machine learning. When you looking purchase a mailing lists that are custom made, […]

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Use Infographics to Boost Your Marketing

By | May 26th, 2015

People are visual, and images and infographics make an impact. If you want your audience to remember your message, using an image is always a good idea. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. […]

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