Mailing Lists and Direct Marketing – The Future

By | November 8th, 2010

NORWALK, CT – This is the second post of a two-part webcast conducted by 1to1 Media and Peppers & Rogers Group, where the future of direct marketing and the DM industry is discussed. The title of this webcast is “Where Do We Go From Here?” In this second of the series, the Norwalk, CT management […]

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Use Mailing Lists to Build Brand Loyalty

By | October 13th, 2010

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role. But the smart marketer must also grasp the importance of […]

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Mailing List Marketing is More Important Than Ever

By | September 30th, 2010

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing. After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. Mailing Lists […]

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Florida Mailing List Company Helps Troubled Businesses After BP Oil Spill

By | August 5th, 2010

FT MEYERS, FL – Florida based mailing list company, Alesco Data is providing mailing lists for troubled Gulf Coast businesses in the wake of the BP oil spill. The local coastal areas, well-known for their beaches and tourist attractions, have been hurt by the recent oil spill from British Petroleum. In an effort to help in […]

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Mailing List Management Service Announced by Pitney Bowes

By | December 2nd, 2009

STAMFORD, CT – On November 30, 2009, the Pitney Bowes company announced a new online list management service for organizations that either use direct mail infrequently or who send mostly a small volume of direct mail. Primarily targeted for small businesses, the new service is called AddressRightNow.The AddressRightNow platform is used to update mailing lists based […]

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Direct Mail Innovator of Opt-Out List Dies

By | September 2nd, 2009

LONDON – A PR man from Washington, John Jay Daly, who was credited as the inventor of the concept that consumers could opt out of direct mail, has died of heart disease at the age of 80. The US Congress was considering legislation in 1970 that would have restricted direct mail by requiring companies to […]

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Mailing List Campaigns – How to Calculate ROI

By | August 27th, 2009

In a previous article I discussed how to use an invoice ledger as a marketing tool in for a mailing list campaign. In this article I will discuss how to use the expense ledger. Understanding sales and income is necessary but it is only half of the equation. When using mailing lists to expand your business it is […]

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How To Buy Mailing Lists to Expand Your Business

By | August 17th, 2009

How do you take advantage of mailing lists to expand your business? Taking advantage of buy mailing lists is one of the most effective ways to increase sales. You should be using your customer list as well as purchased mailing lists from a list broker. But even the best efforts to increase sales by using a mailing list can […]

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Guide to a Successful Mailing List Campaign

By | July 27th, 2009

Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […]

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Purchase Mailing Lists – A Direct Marketing Winner

By | May 24th, 2009

You probably  have been in this position before, where you wanted to purchase something but you have no idea where to start. Millions of companies have come out of the woodwork today offering similar products and services across the board. For consumers and businesses this deliema can be overwhelming. This can put a lot of […]

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