Direct Mail that Customers Look Out For

By | March 19th, 2013

Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients. Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi

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Create a Direct Mailing List of Your Own

By | March 18th, 2013

Direct mail is a powerful direct marketing technique which works marvels especially for small businesses. Creating an effective mailing list for your direct marketing campaign is not that difficult if you follow a few simple steps. Read this article here, to understand how to create or purchase the perfect mailing list for your business. Source: http://office.microsoft.com/en-us/access-help/build-a-direct-marketing-mailing-list-HA001142578.aspx

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Looks Do Matter

By | March 16th, 2013

We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these […]

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Revamping Direct Mail

By | March 15th, 2013

Are your direct mail efforts not paying off the way you want them to? Maybe it’s time to give your direct mail a facelift. From tummy tucks, collagen injections, and to transplants, you can digitally change the way that mail looks like and improve its appeal to its recipients. Get the beauty tips straight from […]

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Get Help from USPS

By | March 14th, 2013

The US Postal Service has an online tool called “Every Door Direct Mail” in its website, which is available for public use. This will help you reach out to the right group of people for prospective customers. All you need is to feed a zip code, city, street, or exact address and you’ll be given […]

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Create a Personalized Mail Piece

By | March 11th, 2013

There are basically three things that you need to keep in mind. First, the secret lies in the types of prospects that you are digging up. Second, take time in composing the message. No one message applies to two different recipients. Third, don’t fluff your mail message. A shorter, direct message is more appealing than […]

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Integrate Inbound Marketing with Direct Mail

By | March 8th, 2013

It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to buyers. Getting the attention of your […]

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Integrate Your Campaign (Online and Direct Mail)

By | March 7th, 2013

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct mail and website’s landing pages. Read the full article by Rich McElaney to find out more details about these wonderful marketing tips. Source: http://brasscycle.com/blog/bid/137044/Six-Tips-for-Integrating-Inbound-Marketing-with-Direct-Mail

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Direct Mail That Sells

By | March 7th, 2013

Pat McGrew writes for Target Marketing Mag about how you can employ successful strategies in your direct mail marketing campaign to make it a big success. He writes how you can create direct mail that is in line with the market requirements as well as provide the most wanted customer response. Click the above link to read more on […]

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USPS Taking Things into Their Own Hands

By | March 5th, 2013

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal […]

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