What is a “Count”?

By | February 11th, 2014

Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” Some of our clients […]

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4 Steps to a Cost-Effective Direct Mail Campaign

By | February 4th, 2014

4 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right. Doing direct mail right means you’ve developed a message and offer […]

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Mailing List Tips: What To Look For

By | March 23rd, 2013

Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; […]

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Marketing Through Mailing Lists

By | March 10th, 2013

Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five […]

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Mailing List Administrators Informed of AOL LISTSERV Shutdown

By | November 21st, 2011

NEW YORK, NY – After more than a decade, New York – based Internet company, AOL (America Online) has decided to discontinue hosting its LISTSERV mailing list service. LISTSERV was a free mailing list service that allowed people from far-flung corners of the world to connect with each other and keep abreast of topics through […]

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Mailing List Marketing and Direct Mail: Topics at DMA 2011 Conference & Exhibition

By | October 16th, 2011

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present. The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments […]

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South Dakota Mailing List Campaign Attracts Businesses to State

By | September 6th, 2011

PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.” The Governor’s Office of Economic Development in Pierre, SD […]

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Mailing List Managers Vindicated: Study Reveals Direct Mail is Still King

By | May 4th, 2011

RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study. According to an April […]

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Direct Mail Primer Published in Response to Surge in Direct Mail

By | March 15th, 2011

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, […]

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Marketing Report: Mailing List Managers See Good Outlook For 2011

By | January 26th, 2011

NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011. The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although […]

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