Guide to a Successful Mailing List Campaign
By Ryan Tracy | March 27th, 2021
Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […]
What is a “Count”?
By Mailing Lists Direct | February 11th, 2014Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” Some of our clients […]
4 Steps to a Cost-Effective Direct Mail Campaign
By Mailing Lists Direct | February 4th, 20144 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right. Doing direct mail right means you’ve developed a message and offer […]
Mailing List Tips: What To Look For
By Ryan Tracy | March 23rd, 2013Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; […]
Marketing Through Mailing Lists
By Ryan Tracy | March 10th, 2013Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five […]
South Dakota Mailing List Campaign Attracts Businesses to State
By Ryan Tracy | September 6th, 2011PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.” The Governor’s Office of Economic Development in Pierre, SD […]
Mailing List Managers Vindicated: Study Reveals Direct Mail is Still King
By Ryan Tracy | May 4th, 2011RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study. According to an April […]
Direct Mail Primer Published in Response to Surge in Direct Mail
By Ryan Tracy | March 15th, 2011WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, […]
Marketing Report: Mailing List Managers See Good Outlook For 2011
By Ryan Tracy | January 26th, 2011NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011. The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although […]
Mailing List Marketing is More Important Than Ever
By Ryan Tracy | September 30th, 2010Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing. After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. Mailing Lists […]