Marketing Study Shows Integrating Direct Mail and Email Will Improve ROI

By | March 18th, 2010

COLUMBIA, MD – A new marketing study from the customer relationship marketing agency Merkle, Inc. shows that integrating email with direct mail in a company’s marketing programs will improve overall return on investment (ROI). Integrated direct mail/email marketing programs do bring benefits on both sides of the ROI equation, costs and revenue. In contrast, email […]

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