Using Direct Mailing for Financial Services Marketing
By Mailing Lists Direct | June 17th, 2014Using Direct Mailing for Financial Services Marketing The financial services industry is using direct mail more than ever before, and for good reason—response rates are high. The United States Post Office conducted a study in 2013 that showed consumers do read (and respond to) financial services marketing. STANDARD MAIL REACTION BY INDUSTRY As Percentage of […]
Read More > 3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as […]3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
By Mailing Lists Direct | February 18th, 2014