Make an Impact this Mother’s Day

By | May 4th, 2015

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your […]

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Which Should You Use: Email and Social Media?

By | April 23rd, 2015

As a small business marketer, you often hear that social media is where you should be focused. Then you hear that you need to build an email list because email marketing is the most important thing you can do to drive business. So which is it? Social media and e-mail serve different marketing functions—both of […]

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3 Easy Steps to Building an Email List

By | April 14th, 2015

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […]

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Make an Offer Your Prospects Can’t Refuse

By | September 30th, 2014

Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]

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The 5 Most Common Email Marketing Myths Debunked

By | June 24th, 2014

The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]

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Using Online Marketing to Grow Your Healthcare Practice

By | March 13th, 2014

Using Online Marketing to Grow Your Healthcare Practice Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your […]

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Win with Email Marketing

By | March 12th, 2013

Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. […]

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Marketing Through Mailing Lists

By | March 10th, 2013

Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five […]

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Integrate Your Campaign (Online and Direct Mail)

By | March 7th, 2013

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct mail and website’s landing pages. Read the full article by Rich McElaney to find out more details about these wonderful marketing tips. Source: http://brasscycle.com/blog/bid/137044/Six-Tips-for-Integrating-Inbound-Marketing-with-Direct-Mail

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Email: A Strong Marketing Strategy

By | March 7th, 2013

Sarah S. Kilborne writes about how she learned from her experience of selling a book that email marketing is a very powerful marketing strategy. She writes how this is better than social media marketing or blogging, and provides a few useful tips for writing powerful promotional emails to boost your sales. Click here to read […]

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