Using Online Marketing to Grow Your Healthcare Practice
By Amanda Paul | July 27th, 2021Using Online Marketing to Grow Your Healthcare Practice Using Online Marketing to Grow Your Healthcare Practice Healthcare is a ~9 trillion dollar industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients […]
Building An Accurate Email Marketing Database
By Amanda Paul | June 15th, 2021Buying an Accurate Email Marketing Database Building an email marketing database is essential to growing your clientele and/or gaining you more subscribers. A robust email database combined with strong email messaging, will increase the number of returning purchasers and encourage new inquires to purchase. But, building an accurate email marketing database can be challenging and […]
Grow Your Business With Email Marketing
By Amanda Paul | May 21st, 2021Grow Your Business with Email Marketing Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It […]
3 Easy Steps to Building an Email List
By Amanda Paul | May 18th, 20213 Easy Steps to Building an Email List Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes […]
Make an Offer Your Prospects Can’t Refuse
By Amanda Paul | September 30th, 2014Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]
The 5 Most Common Email Marketing Myths Debunked
By Amanda Paul | June 24th, 20145 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from […]