How to Develop Content That Works
By Amanda Paul | November 2nd, 2021
How to Develop Content that Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If […]
Why Rent or Buy an Email List?
By Amanda Paul | October 18th, 2021
Why Rent or Buy an Email List? When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam. But much has changed in the world […]
The Best Multichannel Marketing Campaigns Begin With Email
By Amanda Paul | September 28th, 2021
The Best Multichannel Marketing Campaigns Begin with Email Email Helps Multichannel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your […]
What Is a Click Through Rate?
By Amanda Paul | June 28th, 2021
What is a Click Through Rate in Email Marketing? Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send […]
Email Marketing: The Top Ways It Can Help Your Business!
By Amanda Paul | May 18th, 2021
Email Marketing: How it Can Help Your Business In today’s increasingly digital world, online marketing is one of the most important things that businesses of all sizes — and from all areas of practice — can perform. In addition to content marketing, pay-per-click (PPC), and social media campaigns (such as those found on Twitter, Facebook, and […]
Using Geo-Targeted Email Marketing For Your Small Business
By Amanda Paul | March 25th, 2021
Using Geo-Targeted Email Marketing for Small Business Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal […]
The 5 Most Common Email Marketing Myths Debunked
By Amanda Paul | June 24th, 20145 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from […]