Make an Impact this Mother’s Day

By | May 4th, 2015

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your […]

Read More >

Email: an Important Component for driving multi-channel campaign success

By | September 22nd, 2014

Email Helps Multi-Channel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective […]

Read More >

How to Develop Content That Works

By | July 22nd, 2014

How to Develop Content That Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If […]

Read More >

Which Marketing Channels are Best for You?

By | July 8th, 2014

Which Marketing Channels are Best for You? Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that […]

Read More >

The 5 Most Common Email Marketing Myths Debunked

By | June 24th, 2014

The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]

Read More >

Know Your Email Bounces

By | June 3rd, 2014

Know Your Email Bounces Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is […]

Read More >

How to Make the Most of Your Summer Marketing

By | May 30th, 2014

How to Make the Most of Your Summer Marketing Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in […]

Read More >

Is Your List Reading Your Email?

By | May 27th, 2014

Is Your List Reading Your Email? Memorial Day weekend officially kicked off summer, which means summer vacations are coming. For many email marketers, that means a huge spike in “Out of Office” responders and a nagging feeling that those carefully crafted email campaigns are not being read. Good news email marketers. Out of Office messages […]

Read More >

Don’t Blame the List

By | May 20th, 2014

Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […]

Read More >

What Is a Click Through Rate?

By | May 6th, 2014

What Is a Click Through Rate? Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your […]

Read More >