What Is a Click Through Rate?
By Mailing Lists Direct | June 28th, 2021
Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send is available on the campaign dashboard. With a glance, […]
Read More > The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […] Read More > Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […]The 5 Most Common Email Marketing Myths Debunked
By Mailing Lists Direct | June 24th, 2014 Don’t Blame the List
By Mailing Lists Direct | May 20th, 2014