What Is a Click Through Rate?

By | June 28th, 2021

Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send is available on the campaign dashboard. With a glance, […]

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The 5 Most Common Email Marketing Myths Debunked

By | June 24th, 2014

The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]

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Don’t Blame the List

By | May 20th, 2014

Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […]

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