What Is a Click Through Rate?
By Amanda Paul | June 28th, 2021
What is a Click Through Rate in Email Marketing? Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send […]
The 5 Most Common Email Marketing Myths Debunked
By Amanda Paul | June 24th, 20145 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from […]