The 5 Most Common Email Marketing Myths Debunked
By Mailing Lists Direct | June 24th, 2014The 5 Most Common Email Marketing Myths Debunked Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email […]
Don’t Blame the List
By Mailing Lists Direct | May 20th, 2014Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […]
What Is a Click Through Rate?
By Mailing Lists Direct | May 6th, 2014What Is a Click Through Rate? Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your […]