Create a Personalized Mail Piece
By Amanda Paul | November 17th, 2021How to Create a Personalized Direct Mail Piece Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates […]
Use Direct Mail To Drive Website Traffic
By Amanda Paul | October 8th, 2021Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a […]
Integrate Inbound Marketing with Direct Mail
By Amanda Paul | May 27th, 2021Integrate Inbound Marketing with Direct Mail It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to […]
Direct Mail Leads vs Internet Leads
By Amanda Paul | April 8th, 2021Direct Mail Leads vs. Internet Leads Table of Contents Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each […]
Guide to a Successful Mailing List Campaign
By Amanda Paul | March 27th, 2021Guide to a Successful Mailing List Campaign Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to […]
Direct Mail: How to Do-It-Yourself and Save
By Amanda Paul | March 24th, 2021Direct Mail: How to Do-It-Yourself and Save In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea […]
5 Direct Mail Marketing Myths Uncovered
By Amanda Paul | April 7th, 20135 Direct Mail Marketing Myths Uncovered In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked […]
Direct Mail Marketing Firm Uses QR Codes For Mailing List Campaigns
By Amanda Paul | July 6th, 2011Direct Mail Marketing Firm Uses QR Codes LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which […]