The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014 Man getting the mail

Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips in mind, you can increase those response rates even […]

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3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign

By | February 18th, 2014

3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as […]

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What is a “Count”?

By | February 11th, 2014

Understanding Counts When You Buy a Mailing List When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list. One of the terms you’ll see again and again is “count.” Some of our clients […]

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Mailing List Marketing is More Important Than Ever

By | September 30th, 2010

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing. After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. Mailing Lists […]

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