Increase Response with Saturation Mailing Lists

By | February 24th, 2015

Marketing a small business can be challenging—it’s expensive to produce the piece, let alone mail it out to a list of prospects. Sending it to every house in your geographic region can make a lot of sense and save you money. Saturation mailing lists (also known as Occupant and Resident Lists) are a sure-fire tool […]

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How to Build the Perfect Mailing List for Your Small Business

By | February 3rd, 2015

How to Build the Perfect Mailing List for Your Small Business Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]

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Make an Offer Your Prospects Can’t Refuse

By | September 30th, 2014

Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]

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Using Direct Mailing for Financial Services Marketing

By | June 17th, 2014

Using Direct Mailing for Financial Services Marketing The financial services industry is using direct mail more than ever before, and for good reason—response rates are high. The United States Post Office conducted a study in 2013 that showed consumers do read (and respond to) financial services marketing. STANDARD MAIL REACTION BY INDUSTRY As Percentage of […]

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Using Specialized Automotive Mailing Lists to Increase Your Sales

By | June 10th, 2014

Using Specialized Automotive Mailing Lists to Increase Your Sales It’s summer and that means if you are in the automotive industry, now is a great time to launch a direct mail campaign. Why? Because people are buying cars for graduation presents, kids are going to college, and families are getting cars ready for vacation. People […]

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How to Make the Most of Your Summer Marketing

By | May 30th, 2014

How to Make the Most of Your Summer Marketing Memorial Day is now behind us, and summer has officially started. For small business owners, that means transitioning from Spring to Summer marketing tactics. Tactics like how to send out a direct mail campaign from the beach… . Seriously, though, many business owners think marketing in […]

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The Marketing Potential of New Homeowner Mailing Lists

By | April 15th, 2014

The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or […]

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How to Grow Your Financial Services Firm

By | March 27th, 2014

How to Grow Your Financial Services Firm If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you […]

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The Top 5 Things Your Direct Mail Piece Needs

By | March 18th, 2014

The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. If you develop a campaign keeping these five tips […]

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Using Online Marketing to Grow Your Healthcare Practice

By | March 13th, 2014

Using Online Marketing to Grow Your Healthcare Practice Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your […]

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